Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl?
If your business has a website, you face a monumental challenge. When a new customer visits your site, you have less than a minute to convince that customer to stay. Fifty-five percent of those visitors will leave less than 15 seconds after arriving. This puts the burden on your business to convince those customers to stick around.
“With attention spans seeming to get shorter every year, site design has to be more compelling than ever,” says Tomas Gorny, CEO of business communications provider Nextiva. “If you aren’t designing your websites to captivate potential customers, your competition probably is.”
For your small business, your website plays an important role in establishing credibility and enticing people to become consumers. It is a primary method of verification among the public, and people don’t take website appearance lightly. If you’re an established business, your website is expected to reflect your level of professionalism and legitimacy. In fact, according to the Vistaprint Digital Impact Report on Online Identity,
“45% of people are unlikely to buy from a business with a poorly designed website.”
For small businesses, websites play an integral part in building brand image, awareness and credibility in the marketplace. Crafting a thoughtfully-designed website demonstrates to your audience that you care about your business image as well as conveys a level of integrity that is consistent with a reputable brand. There are certain best practices for small business websites and we’ve gathered them here for your convenience.
Use these six tips as a checklist when you’re building your new website or modifying an existing site.
We’ve talked a lot about web design and best practices for setting up a professional business website, but once that’s complete, what do you do next? Generating traffic to your beautifully crafted website is the next hurdle to overcome. This is where backlinks come into play. Simply put, backlinks are inbound hyperlinks from one website to another website.
You may be thinking, “How is this relevant to my business?” Well, every backlink to your website increases your site’s popularity and pushes it higher in SEO rankings for your industry or niche; they improve your credibility and authority within the marketplace.
Small businesses strive to define themselves in a marketplace filled with competitors. Having a credible website and stellar products and services are the pillars for any business, but in order to succeed, high rankings in search engine queries are essential. But with millions of search results available, how does a small business rise to the top? We’ll tell you: creating content with Search Engine Optimization (SEO) in mind. Optimizing your content, through your website and other distribution channels, enhances your business’s position in search results. When you develop content in this way, it drives customer action and increases revenue.
A recent study done by Clutch found that 46% of the 350 small businesses surveyed did not have a website. 22% of those businesses say they do not plan on ever having a website. Some of the reasons behind this include cost, social media presence and lack of knowledge. If you recognize yourself in any of those scenarios, bear in mind that not only is having a website more important than ever today, it is also easier than ever to create one!
Why Your Business Needs a Website
A website is a crucial aspect to any growing company. In this digital era, an online presence is necessary to reach potential customers. It is a place where your customers know they can get reliable information and where your business can stand apart from others.
You may be starting to think about updating your website for the holidays and the New Year…
WeddingWire did you a favor and created a great do’s and don’ts infographic list to check (and check it twice) as you look to improve your small business website this season.
Our top three favorite do’s and don’ts are:
- Do use easy-to-read and simple colors and fonts
- Do create navigation bar and bucket your content by theme
- Do add your business reviews to your website homepage
- Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds
- Don’t underestimate the power of strong SEO
- Don’t forget to test what your website looks like on mobile
For the full list, take a look at the infographic below, and tell us your favorites in the comments!
Allow us to introduce you to User Experience (UX) design.
UX combines usability (the extent to which a product can be used to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use) and the user’s emotions and perceptions to drive the success of a site.
When starting to build your small business website, all of the pieces that go into properly executing your business online can be quite overwhelming.
From vision, to fonts, to imagery, we consulted our in-house web design expert, Justin, to bring you the five factors to focus on when designing your small business website:
1. Come with a GOAL in mind
It’s always a good idea to know what you want for your website before you start designing.
Is the goal of your site to sell something, generate leads, show off your portfolio, or just display your business hours? Once you establish this goal, you can start crafting the content of the site around it. If you’re an artist showing your work, focus on your art and include nice imagery. If you’re advertising a store front, have your contact information and hours of operation front and center.