Have you ever wondered which elements of your website make the biggest impression? The following infographic is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology depicting:

  1. Where visitor’s eyes go first when viewing your website?
  2. Which assets catch your eyes the most?
Major findings:

  • First impressions of your website are made in less than two-tenths of a second.
  • Viewers spend 2.6 seconds scanning a website before focusing on a particular section.
  • Colors and images utilized play a vital role when it comes to creating favorable responses.


    Layout Style

    Header Style

    Accent Color