Caution: this blog post may contain HIMYM spoilers. Image: CBS
When starting and running a small business, busy entrepreneurs sometimes forget one critical aspect – creating and managing a solid brand. We’ve talked before about the differences between name, logos, and brands, so we won’t backtrack too much here. Suffice it to say that after coming up with a business name, a logo, and stationary, many people think they’re done branding their business. But that’s just the beginning.