In last week’s post about analytics tools for small business owners, we talked about how Google Analytics and Webmaster Tools can help you figure out where your traffic is coming from and how to get more of it. So what happens after you’re gotten those visitors to your page? Are they clicking and converting, or leaving without interacting the way you’d like them to?
To take your analytics to the next level and start making changes to your pages that will directly affect your conversion numbers, consider a heatmapping service. One popular choice in this industry is Crazy Egg.