On Monday we talked about the value of great online reviews and how to get more of them. The tradeoff (because there always is one) is that you also open yourself up to negative feedback in this process. Positive reviews and a solid presence online are well worth the price, but it’s important to know how to deal with negative reviews when they rear their heads. After all, a well-handled bad situation can do almost as much good as a positive review!

No matter how great your company and services may be, there will always be complaints. Inside Facebook has identified the major causes for complaints as:
– Delays in shipping a product
– Faulty or damaged products
– Poor service or perceived rudeness
– A public relations crisis READ MORE

Drive Web Traffic with Facebook

At last count, there were 955 million users on Facebook. And if you have a Facebook Page, chances are some of those users have seen it – and even better – liked it. Now, how many of them have seen your website?

Most small business owners are aware that Facebook is a valuable tool for establishing a brand’s personality and engaging with customers. However, many administrators fall short of the next step of using their Facebook Page to drive traffic back to their main business hub – their website. Here are a few tips for making the most of your marketing efforts on Facebook: READ MORE


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