Small business owners are always trying to strike the right balance between the time they spend marketing their products and services, and the time they spend actually running their business. Because of this ongoing struggle, they are often hesitant to jump into social media, having heard that maintaining a social presence on multiple networks can be pretty time consuming.
As with all things, social media management is what you make of it. And having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies. One of the first steps toward making social media less intimidating is to know when, and how often you actually need to post to engage your audience. For the purpose of this article, we look at Facebook and Twitter, since we find they’re most popular with people starting out.