Our series on essential tools for small business owners continues with a guest post from our very own Email Marketing Manager, Erin King. A good email marketing program is an essential tool for growing your small business and increasing your revenue. The first step? Finding the right Email Service Provider, or ESP. Follow Erin’s advice, and your program is sure to be a success.
Emailing family and friends is second nature for most of us, but sending an email on behalf of your business is a different playing field entirely. Not only do you want a slick email design to attract customers, but there are government guidelines that dictate what you can and cannot send. No need to be overwhelmed, though — an email service provider, or ESP, can help you navigate these challenges.