Today’s article is a guest post from Greg Ciotti of Help Scout.
Great customer support should always be available, even when you are not.
In other words, sometimes the best thing you can do for your customers is to simply get out of the way.
This is a trend we’ve seen take over in 2013, and I’m confident that next year will see continuing adoption and recognition of the sincere usefulness of self-service.
Why? So many aspects of business and commerce are moving online, and with this 24-hour customer base (that spans the world over), it’s impossible for small companies to have live options for support all the time.