Throughout the month of August we’ve been talking about building communities. So today we’re going to talk about something that’s very important to have once people start engaging in your communities: social media guidelines.

There are several groups for whom you should create guidelines, not only because your business interests need protecting, but also because sometimes people need to be saved from themselves. For whatever reason, social media sometimes seems to make people forget themselves in ways that they never would in face-to-face interactions. And whether or not those mishaps have legal repercussions for you, it’s important to limit them in order to protect the brand you’re trying to build. No matter how much followers may love a brand, if their social media communities become unpleasant or filled with negativity, those followers will start to head for the exits. READ MORE

Many businesses have discovered the benefits of marketing tactics that build community, like sponsorships, in-kind donations, and rewards programs. But some organizations make offline community events such an integral part of their strategy that their outreach takes on a brand of its own.

What is the advantage of this? For one thing, having your business or organization visible in as many arenas as possible is always a good thing — online, social, offline, etc. Also, offline tactics tend to appeal to more than just your core target audience, allowing you to access people you might not otherwise have found. READ MORE


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