Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl?
When we think about servers, a few things may come to mind. In the past, the first image was often of stuffy server rooms that constantly needed to be kept cool and dry, and where a small problem could send a business into free fall for hours or days until the system could be repaired.
Today, however, many companies have never even seen their servers, because server virtualization is rapidly becoming the dominant model. Physical servers have proven to be too great a problem from an infrastructural upkeep standpoint.
Email marketing is central to many small business’s marketing strategies. It is a fantastic way to send out branded messages to potential clients as well as longstanding, loyal customers. However, writing emails that inspire conversions and sales isn’t super intuitive to most people. Today, we’re going to break down the five essential components for successful email copy.
Let’s get right to it.
Keep It Short and Sweet (KISS)
As we’ve discussed, people’s attention spans are very short, as in you have eight seconds to hook someone into reading your email and continue reading your email copy. In order to position your emails for optimal open, read, and click-through rates, limit your word count. This applies to your subject lines and your email content.
Webinars save companies money on travel, letting professionals reach people across the globe from the comfort of their offices. A well-planned webinar can also boost sales, helping hosts establish thought leadership by offering free advice to attendees. Instead of conducting a workshop at an industry conference or local networking meeting, business leaders can reach wider audiences by inviting participants to an online conference.
But reaching those audiences requires getting the word out about what you’re doing. You can send out invitations by email, but you’ll likely only reach your current customer base that way. To get the word out to people who have never heard of your business, social media is the best approach. Here are a few things you can do to promote your upcoming webinar on your various social media platforms.
Small business budgets can be, well, small. Whether you’re in the beginning phases of a new business or are an established entity, budgets are tight and every penny is allocated to a specific function. When it comes to marketing budgets, they are often non-existent. Yet, marketing continues to scale the ladder of importance when it comes to small business operations.
The real question, then, is how does a small business integrate marketing efforts with minimal budget? One practically free means of marketing is to enlist your current customers as unofficial brand advocates. Tapping into your captive and loyal consumer base offers your business endless opportunities to increase brand awareness for minimal spend.
After weeks of begging, you’ve convinced your boss to let you work from home. Remote working! It’s the dream, right? As a freelance writer and remote worker myself, I can tell you that the rumors are all true: working from home is the best. I can work while the laundry’s going. I can take the dog for a walk whenever he needs to go. I can pace around when I’m mulling over an idea or a turn of phrase without disturbing anyone. I can work whenever I feel most productive, whether that’s at 9:00 a.m. sharp, or at two in the morning when inspiration suddenly strikes out of the blue.
Is your marketing campaign sufficiently visual? Images are at the core of modern marketing, but it’s important to grasp the full extent of visual marketing strategies now available, from traditional photography to the increasingly popular infographic. It’s no longer enough to stick to just one form of visual content.
Luckily, putting extra energy into your visual material will be worth your effort, since blogs featuring appropriate image content accrue 94% more views than those without such content. But, of course, some of these visuals are more powerful than others. It’s important to play to your content strengths.
Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.
Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.
If your business has a website, you face a monumental challenge. When a new customer visits your site, you have less than a minute to convince that customer to stay. Fifty-five percent of those visitors will leave less than 15 seconds after arriving. This puts the burden on your business to convince those customers to stick around.
“With attention spans seeming to get shorter every year, site design has to be more compelling than ever,” says Tomas Gorny, CEO of business communications provider Nextiva. “If you aren’t designing your websites to captivate potential customers, your competition probably is.”
Content marketing has become synonymous with successful businesses over the past few years. However, it remains an anomaly to many. Today, we’re going to dive into what content marketing is and how it can significantly impact your small business. Let’s start with the basics.
What is content marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute.