Smartphones, everywhere you go now, it seems like everyone has one! People aren’t just using the internet while at home or at the office anymore. These devices are also changing the way small business can attract new customers. Have you asked yourself recently if you could be missing out on potential customers because your mobile site isn’t up to par?

Your customers and potential customers aren’t just using their devices for Angry Birds and to Facebook. They are using them as mini computers. They browse the internet; they get directions, even conduct price comparisons right there in your aisles. Think about the potential you’re missing without a mobile friendly version of your website.

A mobile optimized version of your website allows customers and prospects to reach your web presence on their phones. Just last week, someone may have come by your store, remembering the name, but not the address. Today, they are back in your neighborhood, What’s the first thing they’ll do? Google your business-name. They’ll find you, but your site doesn’t render well on their smaller screen and takes forever to load. They can’t find your location, or a telephone number and you’ve just lost a potential sale. But if you optimize your site for mobile readers, it’s really easy for them to navigate and find you.

Luckily with a Webs website, your site is automatically converted to a mobile version. It’s a win/win situation for you and customers — your site stays up to date, and in sync with what is on your full-sized version and your customer can locate you easier.

So what does it really mean — having a mobile website?

You know that it is important to update your website on regular basis and post blog updates often to maintain and improve your search engine ranking (SEO). You sit down in front of your computer/laptop but nothing comes out. You want to post an insightful update and just can’t come up with a good idea. It’s a problem that strikes us all, especially when it comes to writing — the dreaded writer’s block.

Don’t fall victim to procrastination or fear of the blank page. There are plenty of things you can do to get you on the right track towards posting: READ MORE

Getting Your Site in Shape for the Holidays There is no doubt that the holidays have started — there is the familiar scent of pine and cold in the air, office parties are gearing up, Black Friday has come and passed — but have you thought about the shape your site is in?

With everyone in the gift giving mood, customers and potential customers will be searching online for products and are likely to discover your site this holiday season. Here are some things you can do today to make sure your site (and you) is prepared for the holidays:

  • Holiday Messaging: Remember your manners. Your site is  the virtual storefront/representation of you and your business that can be seen worldwide. Thus when posting your holiday messages, keep in mind that all of your visitors don’t celebrate the same holidays. Using secular messaging like “Happy Holidays” and seasonal graphics go a lot further than “Merry Christmas” when speaking to all your visitors.
  • Timing: Don’t be the website that keeps the Christmas lights up all year long.  Because major retailers push the holiday season earlier and earlier every year, there seems to be no concrete holiday messaging start-date. But not removing the messaging in a timely manner can make it look like you don’t maintain your site and that it’s out of date. We all like the holidays, but if your logo is still covered in snow in June you’re probably really late or extremely early for the next holiday season.
  • Low Inventory: Yes we have no bananas. Nothing is more frustrating for shoppers who need that last gift to come to your website, place the order, pay for it, and then a week later get an email saying the item is sold out/back-ordered/no longer available. Take the time when setting up the offer to add “only 10 remain in stock” or “sold out” and “will be back in stock on…” messages. Using messaging like this works in your favor: first you communicate the uniqueness of the offer better; second you show a sense of urgency and finally if it’s out of stock but coming back you’ve almost guaranteed a return visit to purchase the item then.

Whether you’re a photographer, a personal trainer, a freelance graphic designer, a jeweler, or any other type of small business owner, you want to highlight your best work on your website.

Why keep photos on your website rather than on a photo site like Flickr? A serious business must keep photos of products and services on the company website for one simple reason: a website is where sales are made!

The Webs Photo Gallery App is the easiest way to create a visually appealing photo gallery on a website.

The Photo Gallery App is customizable, user-friendly, and dynamic:

  • Group photos into albums; organize albums into categories
  • Upload multiple photos at one time
  • Rotate, crop, resize, and recolor photos within the app
  • Give each photo a title and caption
  • Let others (like members or moderators) add photos
  • Choose whether or not to let people comment on photos

For our Webs users who use Facebook for their business (and if you aren’t, you should be): Facebook recently announced sweeping changes that are going to affect the way you communicate with your fans. The biggest and first change you’ll probably notice is that your number of Facebook impressions may be going down. Why? Because–as many users say–Facebook is “too fast.”

This means that your content is still making it to your fans’ streams but so is everyone else’s content. Most likely your posts are being quickly pushed down in news feeds by their friends’ posts about football and baby photos. Now it’s more important than ever to come up with a social strategy that emphasizes engagement. READ MORE

Web and Social Domain Names

There is an old adage that “the early bird gets the worm.” Back in the 1990s, “domain squatting” was all the rage, where people not even involved with a brand would register the brand’s domain name–like the reporter who registered! Now the battle for domain names has moved over to Twitter and Facebook.

A perfect example of this came last month when a major movie rental service announced it was rebranding and changing its name. The whole campaign hit a bump in the road when they realized someone else had the Twitter handle they wanted, and that person’s tweets would have seriously hurt the brand…let’s just say they weren’t tweeting about movies! READ MORE


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