Is your marketing campaign sufficiently visual? Images are at the core of modern marketing, but it’s important to grasp the full extent of visual marketing strategies now available, from traditional photography to the increasingly popular infographic. It’s no longer enough to stick to just one form of visual content.
Luckily, putting extra energy into your visual material will be worth your effort, since blogs featuring appropriate image content accrue 94% more views than those without such content. But, of course, some of these visuals are more powerful than others. It’s important to play to your content strengths.
Advancing Your Photo Content
Photo content is the most traditional of all your digital image options, but that means you have to do more with your photos to make them stand out. One option is to combine numerous photos into a viewing gallery, allowing your audience to page through digital images the way they would a traditional photo album. It also allows you to group similar photographs together.
No matter how you display your photos, make sure that all your images are high quality, well lit, and composed according to traditional rules. Just because these aren’t print photographs doesn’t mean you can skimp on quality. Rather, it’s even easier for viewers to spot flaws in digital photos than in physical ones.
Converting With Video
Static images are useful for engaging viewers, but if you’re looking to increase your conversion rates, what you really want is video. In particular, you want to make sure to place videos on your landing page, because sites with this layout see an 86% greater conversion rate than comparable sites without such video content.
What makes homepage video so powerful? In large part, the usefulness of videos comes from their ability to draw the audience in. By putting a video on the landing page, users are given a chance to get familiar with your message or product in an engaging way before moving further into the site. Because so many sites struggle to get readers to click through and move past the homepage, videos can provide the impetus needed to move visitors forward.
The Impact of Infographics
Infographics are one of the most popular forms of visual content today, in part because they offer a lot of content in an easily accessible form. Readers are more likely to engage with detailed content like statistics, charts, and industry facts if they’re presented in a visually engaging way. You can also embed links into your infographics or list the sources down at the bottom of your image.
It’s worth the effort to assemble all this content in one place because companies that use infographics reports higher profits that those that don’t organize their content this way. You can also squeeze other engaging material like questions, tips, and quotes into a comprehensive infographic.
Improving your company’s use of visualization strategies offers proven results to companies because they’re a way for businesses to offer themselves up to their audience first. By providing high value content, you show that you’re willing to invest in this relationship.
Extend that hand, and you’ll find that your customers will reach for it.