When you consider your brand’s identity, which element do you consider most important?
That can be a hard question to answer. Instead, consider this question: which element of your brand do consumers connect with the most from a visual point of view? It has to be the logo, right? Well, the bad news is that many businesses have outdated logos and don’t even realize it.
5 Signs Your Logo is Outdated
How do you know your logo is outdated? Here are five common signs your logo is no longer doing the job:
- Your Logo is Confusing.
Sometimes logos are just plain confusing. If you’ve come to the realization that your logo doesn’t accurately convey your brand’s value and message, then it’s probably time to move in a new direction. Customers should be able to look at your logo and immediately recognize what you stand for. If they can’t, something needs to change.
- Your Logo is Not Conducive to Digital.
Companies that designed their logos prior to the explosion of the internet commonly face issues with formatting and quality. For example, if your logo was designed for a storefront 20 years ago, it may not be well-optimized for your Facebook page or email signature. If you find yourself sorting through formatting, resizing, and optimization issues, it’s probably time to upgrade.
- Your Logo Doesn’t Reflect Important Business Changes.
Has your company tagline, colors, or focus changed since your last logo was designed? These are pretty obvious reasons for a redesign, but it’s amazing how many brands put off this task.
- Your Logo Uses Clip Art.
Do you have any clip art elements in your logo? If the answer is yes, then you have no other choice but to pursue a new logo design. While clip art may have worked fine in the 1990s, there is no place for these overly saturated design elements in the 21st century.
- You Don’t Like Your Logo.
Quite frankly, if you don’t like your logo, it may be time to move on. It’s always a good idea to get multiple opinions before overhauling your branding, but the business owner should always be satisfied.
How to Create a New Logo (On a Budget)
What do you think? Is your logo an outdated, poor reflection of a modern brand? If the answer is yes, then you need to head back to the drawing board. Don’t worry, though, even if you aren’t a designer or creative type, you can develop a cost-effective logo by leveraging the right resources.
Using a tool like FreeLogoServices, you can design a compelling logo by simply dragging and dropping unique designs, tweaking the color scheme, and changing fonts. If you like the logo, you can purchase it. If you don’t, you can move on to another option.
Should you decide that you need a different logo, you can always post a job on one of the many online job boards for designers or discuss options with a local design agency. However, you should be warned that design agencies frequently charge thousands of dollars for logo design. They’ll also want to sit down with you, get to know your brand, and meticulously review ever detail of your organization. While there’s nothing wrong with this, it’s sometimes too much for a small business.
In some industries, customers aren’t as sensitive to a logo change. In these situations, there’s no point in wasting time and money designing a new logo. If you’re looking for something quick, cheap, and streamlined, then a free online service is ideal.
It’s Time for a New Logo
While it can be difficult to part with a logo that’s been a part of your business for many years, the simple truth is that outdated logos hold brands back and stunt future growth. If any of the signs in this article sound familiar, it’s time to move on.