If you own or market a small business these days, you are going to have to do a fair amount of writing in order to grow it. There’s no getting around it: whether you have a website, are starting a blog, or need to create some printed collateral, it pays to be able to write clear and compelling copy.

While not everyone is born with the innate ability to write well, there are certain pitfalls you can learn to avoid in order to improve your god-given writing chops. In the Slideshare below, marketing expert Barry Feldman of Feldman Creative has collected some of the top characteristics of what he calls “Wimpy Web Writers.”

Here are some of our favorite “Wimpy Writer” habits from the slidehow:

  1. Relying too heavily on clichés
  2. Suffering from “Everythingitis,” or the inability to commit to making a single point
  3. Throwing in too much jargon that the audience most likely won’t understand
  4. Lacking a sense of humor in one’s writing
  5. Focusing on your product’s features, and not its benefits to the user

See anything familiar? If so, it might be time to take another look at your go-to writing habits.

Looking for more writing tips? Check out our recent Top 10 Grammar Mistakes blog post!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog, Twitter, and Google+.

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