As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.
So because the folks over at Campaigner were creative enough to bring my two favorite topics together…
Here are the five best practices for keeping your email marketing strategy in tune:
1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.
2. Harness the Power of Social Harmony
The most effective campaigns are ones that leverage many platforms to communicate your message. You should share a similar message on a variety of channels, but optimize the format to fit the medium. To optimize your social media campaign with your email campaigns try to find a platform which integrates email, Facebook, and Twitter to quickly upload and amplify your promotions.
3. Test to Find Your Winning Tune
Testing makes pitch-perfect. To conduct valuable A/B split testing you should use at least three different variables to find out which your audience likes best. Discovering your audience preferences will help dictate your style for subject lines, graphics, and calls-to-action to drive an effective email strategy for the future.
4. Set Up A-Ca-Automation to Hit the High Note with Customers
In the digital age, it is unnecessary to bog yourself down with tedious manual tasks when there are sophisticated systems to help automate the process. To stay competitive you must monitor users and send them targeted emails based on their behaviors like shopping cart abandonment emails or first-time customer discount offers. Constant communication with your customers keeps you top-of-mind and more likely to ‘hit the high note’ when it comes to conversion.
5. Segment the Altos from the Sopranos
Segmenting your email list will do more than organize your data, it will improve it! Segmentation allows for personalization (bringing us back to #1), and gives you deep insight into your audience. If you understand which groups of your users are active and those that need some encouragement, you can alter your strategy for different segments with more or less emails to improve campaign results.
It’s also important to note that before you can jump into targeted email campaigns, you have to ensure you have a dependable email list filled with quality leads. Read up on how to find perfect email addresses for your company here!
For more details and Pitch Perfect puns, check out the infographic below.
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.