Webs Stats Cover Image

We know we don’t have to stress the importance of driving web traffic for our loyal Webs users. Your website supports your livelihood, and all of the digital marketing you do is an effort to bolster your website success.

That’s why we created a website analytics tool to monitor your site traffic to support your needs.

Of course, we are talking about Stats.

If you’re a free user, you have probably visited the pageviews section to analyze how many visits you get over time. But in this post, we’re going to dive deeper to show all you can discover as a Premium user.

We asked one of our talented engineers, Nate, to divulge which advanced features you may not instantly notice in Stats and why they are important to your success.

Let’s start on the main page of your Stats dashboard: Pageviews.

Webs Stats Pageviews Page

Above is the default view of your website’s pageviews for the last 30 days. As a savvy tech user, you already know that when you hover over those dots on the graph, you’ll see the specific number of pageviews your site received on that particular day. However, there are more details to discover.

Pro Tip #1
When you hover over any one of the popular pages listed in your advanced statistics session, the individual pageviews for that popular page will be graphed along with your total pageviews up at the top of your screen.

Webs Stats Pageviews Pro Tip

Why is this important?
Seeing the comparison between total pageviews and pageviews for a specific page on your website is essential to strategic decision-making. For example, if your “Location” page is responsible for a high percentage of your total pageviews over a consistent period of time, you may decide it is time to add a call-to-action to that page so more people will sign-up for your newsletter which has been lacking sign-ups lately.

Pro Tip #2
While 30 days is a nice time period to see trends of traffic, each page in this site analytics tool also allows you to customize that date range.

Webs Stats Pageviews Pro Tip 2

Why is this important?
Having the flexibility to change the date range for graphs gives website owners the power to manipulate data for better reading of results. For example, this week your store ran a three-day sale for a struggling product. And instead of wanting to see 30 days of activity, you are just interested in this week’s traffic. By clicking on that product page and customizing your date range to this week, you’ll quickly see a comparison of total vs. product pageviews to determine if your sale traffic goals were met.

If you head to the next page of your website analytics you’ll see Visitors.

Webs Stats Visitors Page

At first glance it will seem very similar to your pageviews page which gives a detailed look at the amount of visits you had for any given day on your website.

Pro Tip #3
If you scroll down the page you will get even more information to break down the types of visitors that are reaching your webpage. Are they looking at your site on a desktop, mobile phone, or tablet? Are the visitors in the United States or are they across the world? Your answers are all in the Visitors tab.

Webs Stats Visitors Page Pro Tip

Why is this important?
A zoomed-in picture of your visitors helps you to better tailor your website to your audience. For example, if you notice a majority of your traffic comes from mobile and tablet users, you need to ensure your “Optimized Mobile Site” option is switched to ‘ON’ in the mobile tab.

Mobile Optimization On

Finally, let’s take a look at what you can discover in Traffic Sources.

Webs Stats Traffic Sources

This page can be initially overwhelming with all of the information it has to offer. But knowing what we have learned in our first pro tip, we can make the data easier to digest by hovering over specific sources to focus our attention on one traffic source at a time. But of course, there is more!

Pro Tip #4
If you actually click on the desired traffic source, you will be taken to a new page that will report even more details on the traffic from that source.

Webs Stats Traffic Sources Pro Tip

Why is this important?
Understanding the intricacies of where your traffic is coming from will give you the advantage in making better decisions about your digital advertising. Should you keep display ads on a website that isn’t bringing in a lot of traffic? With this view of your data, that question will be answered quickly.

Pro Tip #5
In case you haven’t noticed, there is a great feature tucked up on the top right-hand side of the screen called “Export Stats (.csv).” This feature will download a copy of the information you have showing on your screen into an Excel document.

Webs Stats Traffic Sources Pro Tip 2

Why is this important?
To positively impact the success of your small business website, you should understand the trends of your website traffic. Are there specific seasons where you see more or less traffic? Are there days of the week that do better than others? By exporting information weekly, you can keep a record of your traffic over time and know all the reasons behind why your traffic fluctuates each year.

Do you feel like an advanced Stats user now?

We hope you do! But if you’re stuck, share your questions with us in the comments.

And if this post has persuaded you to bring more website analytics into your small business website, upgrade to Premium to unlock all of the advanced stats we mentioned.

Happy analyzing!

About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.

9 Responses

  1. Reply
    syed haris
    May 25, 2015 - 02:39 AM

    Great tips. I really loved this site. great in fo could be found on it. Highly recommendable site for latest info and tips.

  2. Reply
    Ted 2 streaming
    Jun 05, 2015 - 04:42 AM

    Hi there, every time i used to check weblog posts here
    in the early hours in the daylight, as i love to gain knowledge
    of more and more.

  3. Reply
    Jun 08, 2015 - 02:11 AM

    I used GoStats to see website traffic & almost every analytics sections is necessary to measure your website performance.
    Page views is most important section, so that one can know that what are popular pages that visitors have seen many times & from which location, Most of the visitors traffic comes through mobile site’s, so make your site mobile friendly.

    • Reply
      Jul 21, 2015 - 01:15 AM

      Hi john58975,
      Even I’m using the same analytics tool, it works much smartly then GA. It is a user friendly, Its GUI is awesome & that’s why it is very helpful for a beginner or a learner. Also you can see stats in a real time.

  4. Reply
    john 58975
    Jun 12, 2015 - 07:50 AM

    Great overview. All this segments play a key role to know the performance of a website. GoStats gives me accurate report in a real time, it tracks the traffic & has some managerial qualities. It has some advance feature which are much better then GA.

  5. Reply
    Jun 30, 2015 - 10:04 AM

    My Account type is premium but I only see the Clicky stats so not sure where to find the above.

    • Reply
      Sarah Matista
      Jul 09, 2015 - 10:44 AM

      Hi Lucy,
      I talked to the support team about your question, and it seems you’re using the previous version of our SiteBuilder. If you’d like to use Stats instead of Clicky, you will simply need to upgrade to the new builder. To do this, just contact support through your dashboard and they’ll help you get set up!

  6. Reply
    Aug 05, 2015 - 12:50 AM

    Its a great information, I really like all the points mention here. Actually I have some issues with Google analytics, Its dashboard showing me zero page views which is the most irritating thing & that why I’m unable to understand my website performance. I need some suggestions.

    • Reply
      Deanna Zaucha
      Aug 24, 2015 - 02:24 PM

      Try adding tags to campaigns as much as possible to get a read on your traffic (http://www.google.com/tagmanager/). It is possible a lot of your traffic is coming from signed-in Google users, which Google blocks from being identified. Hopefully our Stats tool helps provide a bit more insight with the tools we provide in the Premium package.

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