A couple of weeks ago we gave you 10 Mother’s Day marketing ideas for your small business; and while some people can learn a lot from a list, some of us (including myself) do much better when we have visuals and examples.
So, if it’s examples you need, take a scroll through our social profile updates from this past weekend to learn from our Mother’s Day campaign!
This year we asked Webs employees what they would like to thank their mothers for on their special day.
— Webs (@webs) May 10, 2015
From this example, there are three takeaways you can use for your own upcoming holiday campaign (Memorial Day, perhaps?):
1. Choose a special hashtag
The goal of our campaign was to reach a wide audience, spread brand awareness, and show our appreciation on Mother’s Day using #THANKYOUMOM.
If our goal had been more conversion-driven, it would have been beneficial to also brand the hashtag (#MothersDayAtWebs). Instead, we wanted to reach a larger audience, so we chose a hashtag that would be used across the nation to celebrate the holiday.
2. Keep it visual
It is a well-known fact that posting an image is more likely to spark engagement with your social media following. Because of this, we used the social media tool Pagemodo to help us create professional-quality designs when there wasn’t a graphic designer available to create all the images for the weekend.
3. Get everyone involved
Since we were sharing quotes we received directly from Webs employees, this meant that most of the company was already involved in the campaign. We told participants that we were sharing the images across three social media platforms. That way if they were on one or all of the platforms, they would be able to share their thank-you note with their own network on Facebook, Twitter, or Instagram. This increased likes, shares, and retweets across platforms.
While you may not always be able to get your employees involved in the campaign directly, it is great to provide incentive for them to join in on the conversation with your brand to boost reach and engagement across a variety of networks. An example for social incentive could be something like this: whoever shares the most posts over the month could be put in a raffle for a gift card!
Have you published a successful marketing campaign using similar tips?
Share your success with us in the comments!
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.