As a small business owner or entrepreneur, you pride yourself on the ability to wear multiple hats – accountant, marketer, HR manager, analyst, etc.
But we know that what you really care about most is your customer. Which is why you wear all those hats – to be fast, agile, and dedicated to providing the best service and/or product for your consumers.
Sometimes it is tough, and you wonder, ‘if I had resources like the big businesses have, would I be able to better provide for my customers?’
Here’s the truth – there are tools to help you attain big-business gravitas on a small-business budget.
Don’t believe us?
We think you will see that a small business can make a big difference with the right resources.
1. Plum – Pre-employment Assessment
Plum works as your big business recruiter and HR manager to find the best candidates to fill your open positions through a Discovery Survey at a small price. Through a cloud-based platform, Plum will assist you in analyzing endless resumes to match the criteria you have specified.
After using this tool, customers have reported they spend:
- Up to 80% less time reading resumes
- Up to 60% less time interviewing
- Up to 67% less time training
- Up to 25% less turnover
2. Trello – Project Management
Trello is an app that allows you to add unlimited “cards” for organizing any project you may have across business functions. In-house or remote employees can add comments, files, checklists, labels, due dates, and more to each card for a structured project assignment. You can invite as many people as you need to see the same card and know the exact status of each and every project.
As a free tool, project management systems are no longer confined to a big business budget.
3. Google Apps for Work – Productivity Suite
Google Apps for Work is a cloud-based collection of products enabling small businesses to easily collaborate with teammates online. While Trello is more project-based, Google Apps for Work allows you to freely share documents through Google’s suite of tools (Gmail, Hangouts, Docs, Sheets, Slides, etc.) and convert any file into a Microsoft-equivalent. Start with a 30-day free trial.
It’s a great way for a small business owner to share more and get more done.
4. Scripted – Content Creation On Demand
Scripted is a service to help create professional and engaging content. Since the number one focus for small business marketers is to create more engaging/higher-quality content in 2015, this content marketing generator would be most advantageous for your small business. At an affordable price, you provide a detailed guideline of the content you wish to be created, review the submissions, and publish whitepapers, blog posts, infographics, and more for original, reasonable, and engaging content.
5. Perch – Social Media and Promotion Activity Stream
Perch is a helps you monitor social posts, promotions, and reviews in a single dashboard. You can add your competition and set alerts (mobile or email) to let you know when a new review or article hits the web.
This free app is like a little birdie on your shoulder keeping you up to date on your customers, your business, and your marketing skills.
6. Perka – Mobile Loyalty Program
Perka helps your small business look more sophisticated with a mobile loyalty program. This loyalty program app connects you with your users and turns new consumers into repeat business (at a fair price)! With personalized deals, and free download for users, Perka assists in giving back to the part of your business you care about most: your consumer.
Which tool will you sign up for first?
Are there other small business tools you love that help you function like a big business?
Share your thoughts with us in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.