Big to Little Fish Cover Photo

As a small business owner or entrepreneur, you pride yourself on the ability to wear multiple hats – accountant, marketer, HR manager, analyst, etc.

But we know that what you really care about most is your customer. Which is why you wear all those hats – to be fast, agile, and dedicated to providing the best service and/or product for your consumers.

Sometimes it is tough, and you wonder, ‘if I had resources like the big businesses have, would I be able to better provide for my customers?’

Here’s the truth – there are tools to help you attain big-business gravitas on a small-business budget.

Don’t believe us?

Take a look at six of our favorite tools from this list of “25 inexpensive platforms, websites, and apps” suggested by the CMO of online business loan provider Kabbage.

We think you will see that a small business can make a big difference with the right resources.

1. Plum – Pre-employment Assessment
Plum works as your big business recruiter and HR manager to find the best candidates to fill your open positions through a Discovery Survey at a small price. Through a cloud-based platform, Plum will assist you in analyzing endless resumes to match the criteria you have specified.

After using this tool, customers have reported they spend:

  • Up to 80% less time reading resumes
  • Up to 60% less time interviewing
  • Up to 67% less time training
  • Up to 25% less turnover

Screenshot Plum

2. Trello – Project Management
Trello is an app that allows you to add unlimited “cards” for organizing any project you may have across business functions. In-house or remote employees can add comments, files, checklists, labels, due dates, and more to each card for a structured project assignment. You can invite as many people as you need to see the same card and know the exact status of each and every project.

As a free tool, project management systems are no longer confined to a big business budget.

Screenshot Trello

3. Google Apps for Work  – Productivity Suite
Google Apps for Work is a cloud-based collection of products enabling small businesses to easily collaborate with teammates online. While Trello is more project-based, Google Apps for Work allows you to freely share documents through Google’s suite of tools (Gmail, Hangouts, Docs, Sheets, Slides, etc.) and convert any file into a Microsoft-equivalent. Start with a 30-day free trial.

It’s a great way for a small business owner to share more and get more done.

Screenshot Google Apps for Work

4. Scripted – Content Creation On Demand
Scripted is a service to help create professional and engaging content. Since the number one focus for small business marketers is to create more engaging/higher-quality content in 2015, this content marketing generator would be most advantageous for your small business. At an affordable price, you provide a detailed guideline of the content you wish to be created, review the submissions, and publish whitepapers, blog posts, infographics, and more for original, reasonable, and engaging content.

Screenshot Scripted

5. Perch – Social Media and Promotion Activity Stream
Perch is a helps you monitor social posts, promotions, and reviews in a single dashboard. You can add your competition and set alerts (mobile or email) to let you know when a new review or article hits the web.

This free app is like a little birdie on your shoulder keeping you up to date on your customers, your business, and your marketing skills.

Screenshot Perch

6. Perka – Mobile Loyalty Program
Perka helps your small business look more sophisticated with a mobile loyalty program. This loyalty program app connects you with your users and turns new consumers into repeat business (at a fair price)! With personalized deals, and free download for users, Perka assists in giving back to the part of your business you care about most: your consumer.

Screenshot Perka


Which tool will you sign up for first?

Are there other small business tools you love that help you function like a big business?

Share your thoughts with us in the comments!

About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.

7 Responses

  1. Reply
    Apr 21, 2015 - 10:46 AM

    This is all great but my website isn’t really built for selling things. A true help would be to give tips for people of all kinds of websites, not just selling websites

    • Reply
      Deanna Zaucha
      Apr 22, 2015 - 02:08 PM

      We hope that these tools can help you manage your business, no matter the industry! For overall productivity or making the right hire. But, a nonprofit and grassroots angle is something we can include in the future!

  2. Reply
    Kevin Peter
    May 07, 2015 - 07:48 AM

    I’d recommend a time tracking tool in sync with an project management for better smoother workflow.

  3. Reply
    Alger Beck
    Jul 29, 2015 - 02:23 AM

    Good work Deanna. We use proofhub to manage our business. This tool has helped me to increase my productivity by four folds. I think you should add this tool to your list as well.

    • Reply
      Deanna Zaucha
      Aug 24, 2015 - 01:56 PM

      Thank you! I will be sure to check it out and add it to future lists I share with readers 🙂

  4. Reply
    Jul 22, 2016 - 05:18 AM

    Thanks for sharing such an informative post. This post is a bunch of excellent tools that helps to make our day to business tasks easy. In addition to these there are some more tools such as Buffer- for social media, Google Analytics for Analytics and Profit Margin Calculator – from Designhill. these are also some of the necessary and quality tools that every SMb should use.

  5. Reply
    Aug 29, 2016 - 03:32 AM

    Deanna, cool list! I’m running a small business by myself and for me MoneyPenny is an absolute indispensable tool It’s a smart allrounder but my favorite feature is the team time tracker where you can see your team working in real time. I really hope MoneyPenny makes it into your list sometime in the future.

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