Typically on the Webs blog we are focused on you as a small business owner or as an entrepreneur. But today, we are going to focus on you as an individual; to better yourself as that business owner or entrepreneur.
Of course, we are referring to personal branding.
Personal Branding is defined as:
the practice of people marketing themselves and their careers as brands
In which case, for those of you who feel it’s impossible to distinguish between you and your company, you can understand that personal branding is just as important as your company’s brand itself.
If this is your first time hearing this term, you might want to first start with our article that gives you a beginner 4-step guide to personal branding.
For everyone else, these next five tips summarized from Entrepreneur will help you grow your personal brand on social media, and reach your personal branding goals for the year.
Let’s get started.
1. Choose an area of expertise
We all have many interests, but as professionals we know it is in our best interest to choose a focus for optimal results. This could be similar to or different from your current company brand.
Try asking yourself these questions to get you started:
- What is the “one thing” that everyone says you rock at?
- What are your passions and interests?
- What do you read about most often online?
- Will you still be interested in this particular area six months or a year from now?
Once you have figured out these answers, research to ensure this topic is interesting to others. Are there others out there writing about your topic? Is there a gap in the information they are providing – can you fill it? A simple Google or Buzzsumo search should do.
The important thing to remember is that your personal brand can reflect on your company brand, so choose wisely!
2. Keep the same name and overall look and feel across social profiles
As with your small business brand, consistency is key. Start with a social media profile audit and check if your name the same across all of the social networks. If they are, you will have a better chance of being found and improving your Google ranking in a single search for your name.
Also, check if you have a consistent design look on all social profiles. This could be as simple as a similar cover photo on all networks to as tedious as sharing a consistent style of an image (same filter, consistent cropping, etc.).
Be consistent not repetitive. Think about the channel, think about your topic, and think about your audience. Target to these elements and you will find that consistency will come by default. For example, changing the language between Facebook and Twitter posts to include popular hashtags on Twitter!
3. Post every day to your most valued social profiles
The more you post, the more opportunities you have to add value to your personal brand.
Entrepreneur shared a study which found that those who tweet more have the most followers:
- A Twitter user who has sent 1 to 1,000 tweets has an average of 51 to 100 followers
- Those who have tweeted more than 10,000 times are followed on average by 1,000 to 5,000 people
- It’s estimated that a person with more than 15,000 tweets has between 100,000 to 1 million followers.
If this is unconvincing, we suggest taking a look at this social posting infographic for more information.
4. Join a chat, group, or community to reach out to others
We have already mentioned that targeting your audience by your topic is critical in enhancing your personal brand, so here’s what is suggested:
- Surround yourself with top-notch people.
This means decreasing spam, and increasing influencers in your social following.
- Find mentors. Ask for advice. Give as much as you can.
Especially on social networks like LinkedIn and Google+, you will find that posting in niche groups or communities will give your content a reach that you would have never seen just posting publicly to a wider audience; and joining will give you access to other influencers to help your content grow.
- Make yourself available to your peers and organizations.
Join the conversation! Get involved in discussions surrounding your niche topic with hashtags across any of the networks.
5. Monitor mentions of your name and reply quickly
Truth: 53% of users who tweet at a brand expect a response within an hour.
To help you in keeping track of your notifications, utilize tools already at your disposal – the social networks themselves. Each platform will send you an email for new followers, comments, mentions, and more if you opt-in to receive them.
- Click here to edit your email settings on Twitter
- Click here for Facebook
- Here for Google+
- Here for LinkedIn
- Here for Pinterest
Following these five tips will jumpstart building your personal brand on social media, and quickly fall in sync with your small business social strategy.
What are your personal branding goals this year? Which of these tips will be most likely to get you there?
Share your thoughts with us in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.