As a small business owner, you have undoubtedly found yourself taking on many roles you might never have imagined yourself in; accountant, HR manager, marketer, and even graphic designer. If you promote your business, you will likely end up creating some kind of visual collateral for your brand, either by yourself or with a professional designer.
In creating that promotional material, you will have to decide what file type to use (or your graphic designer may request a certain type). Do you know where to start? If not, don’t feel bad – lots of people are confused about which type of image file to use when.
Luckily, the good folks at WhoIsHostingThis? Have created a handy infographic to help clear things up!
In a nutshell:
JPEG is best for:
– Still (not animated) images
– Images with lots of colors
– Shades of grey
GIF is best for:
– Animated images
PNG is best for:
– Web images (like your website logo, or anything that needs transparent background) (PNG8)
– Photographs with lots of colors, when a larger file size is okay (PNG24)
Let’s take an unofficial poll: do you call is a ‘GIF’ or a ‘JIF’? Leave your vote in the comments below!