File Types Infographic

As a small business owner, you have undoubtedly found yourself taking on many roles you might never have imagined yourself in; accountant, HR manager, marketer, and even graphic designer. If you promote your business, you will likely end up creating some kind of visual collateral for your brand, either by yourself or with a professional designer.

In creating that promotional material, you will have to decide what file type to use (or your graphic designer may request a certain type). Do you know where to start? If not, don’t feel bad – lots of people are confused about which type of image file to use when.

Luckily, the good folks at WhoIsHostingThis? Have created a handy infographic to help clear things up!

In a nutshell:

JPEG is best for:
– Still (not animated) images
– Photographs
– Images with lots of colors
– Shades of grey

GIF is best for:
– Animated images

PNG is best for:
– Web images (like your website logo, or anything that needs transparent background) (PNG8)
– Photographs with lots of colors, when a larger file size is okay (PNG24)

File Types Infographic

Via DesignTaxi

Let’s take an unofficial poll: do you call is a ‘GIF’ or a ‘JIF’? Leave your vote in the comments below!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog, Twitter, and Google+.

2 Responses

  1. Reply
    Luke Mackenzie
    Jan 29, 2015 - 02:41 AM

    What about WebP ? Also can a web developer today just use PNGs instead of jpegs? Is there an advantage to using jpegs over PNG24 on the modern web?

    • Reply
      Sarah Matista
      Feb 26, 2015 - 04:58 PM

      PNG24 or PNG8 are great choices for web design. Jpegs are less desirable for online purposes.

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