The fifth annual Small Business Saturday may be just a few weeks away (November 29th, people!), but there are still lots of opportunities to get involved and take advantage of everything this event means for small businesses.
First introduced in 2010 by American Express, the goal of Small Business Saturday is simply to help the country’s smaller businesses get more customers in their doors and on their websites. This is ideal because the biggest challenge for most small businesses is simply a lack of exposure to new audiences. Marketing and advertising can be expensive, and when a business is just getting off the ground, there always seem to be much bigger expenses that need to be covered first.
That’s why Small Business Saturday is such a great chance for entrepreneurs to take advantage of their greatest asset: their numbers. Anyone who’s ever shopped at Costco or Sam’s Club is well aware that buying in bulk is far cheaper, right? But instead of offering discounts on giant tubs of peanut butter or economy packs of staples, American Express leverages the collective potential buying power of small businesses in the U.S. to get special discounts from big companies that want to establish relationships with them.
What kinds of discounts? Glad you asked. Here are three great offers from Small Business Saturday Premier Partners:
1. $100 To Spend On Yelp Ads
If you’ve never advertised your business on Yelp before, now’s your chance to try it for free. Get $100 in Yelp ad credits when you sign up by December 26th, 2014.
2. Free printing from FedEx Office
Print two free 11” x 17” promotional posters using the professional Small Business Saturday designs. Download the designs online, and print them at your nearest FedEx Office location. Available through December 1st, 2014.
3. Ad Credits and Educational Seminars from Bing and Yahoo
Promote your business through search engine marketing with $100 in free ad credits from Bing and Yahoo. Bing is also offering in-store educational seminars. Sign up by December 31st, 2014.
Get all the full terms and details for these offers on the Small Business Saturday website.
The promotions above provide great opportunities to get some additional exposure for your small business during a time when American Express is spending big bucks to make sure that local businesses are at the front of people’s minds.
Have success stories or advice from Small Business Saturdays past? Leave your thoughts in the comments below. Good luck on November 29th – we’ll be thinking about you!