Collection of sports gear

Looking for ideas for a fun and engaging promotion to share with your audience this season? Look no further than the world of sports. Fall here in the US is rife with opportunity for sports-related marketing, but no matter what time of year or where you live, there’s always some opportunity to newsjack sporting events and create relevant coupon codes.

The first thing you’ll need to do in order to run this type of promotion is take a look at your target audience. Of the people whom you wish to engage, where do their sports loyalties lie? Here in Washington, DC, we have dozens of area sports teams, so local marketers would need carefully gauge who the majority of their customers are rooting for when planning a promotion. There are, of course, some events – like the World Cup – where it’s safer to assume who your audience is pulling for.

Next, make a calendar of the opportunities you’ll have to capitalize on sports fervor on social media. If your audience is pulling for, say, The Baltimore Ravens, make a schedule of all their upcoming games and set reminders for yourself.

Since we’re talking about the fast-moving world of digital marketing here, you’ll want to make sure to strike while the iron is hot with your promotion. In other words, you’ll want to make sure to post your coupon code while the topic of Ravens football is actively trending on Facebook, Twitter, and search engines. In order to do this, you will want to create your graphic designs in advance. I say designs (plural) because you should come up with something creative for either scenario – win or lose!

Here’s an example of what I created for the Pagemodo Facebook page in advance of the World Cup match between the USA and Belgium this past July:

Best-case scenario:

Team USA coupon code promotion

Worst-case scenario:

Sports-themed marketing promotion
Let’s just say it’s a good thing we were prepared.

Once you have your designs ready, you’ll need to set up the coupon codes in your web store. If you have a Webs website, this is very easy to do. On the day of the event, you can share your promotion designs with coupon codes wherever you like – on your website, through an email to your customers, or on your social media profiles.

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

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