Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from

Among other great tidbits about logo design and history, the graphic offers great insights about the impact of colors. For example:

Red conveys passion, emotion, and aggression.
Green conveys calm, peace, and hope.
Purple conveys glamour, power, and romance.
Black conveys boldness, seriousness, and luxury.

Another interesting thing you’ll find in this graphic is a collection of logos that have changed a great deal over the years, and those that have remained the same. Check out a post I wrote for Pagemodo recently and see if you can figure out how certain elements that make logos last apply to the logos in that section of the graphic!

Shown here is the color section of the graphic. Click to view the full infographic.

Infographic about color usage in logos

What colors do you use most in your small business marketing? Tell us about your strategy in the comments below.

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

3 Responses

  1. Reply
    mg Robbins
    Aug 23, 2014 - 10:07 AM

    Light green – harmony, peace, hope, calm, relaxed, trust, peaceful, hopeful

    Purple (various shades) – luxury of royalty. Glamour, power, romance, nostalgic, romantic, introspective

    Brown – nurturing, Mother Earth incurring feelings of reliability, support and dependability

    The primary color of my site is purple (various shades). However, I should look to changing my background to green to promote the message of relaxation and calm since this is a major result of the sound therapy. Think I will experiment with color to see if it also increases or decreases my visitor stats.

    Great info. Thank you.

  2. Reply
    ràfik reùs
    Aug 26, 2014 - 07:42 AM

    i want th blue colore plz

  3. Reply
    brandedlogodesigns reviews
    Aug 27, 2014 - 03:43 AM

    choosing a color for logo design is very important makes your logo unique and every one like your shared valid points about color for logo design.

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