Under Armour Video Still

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Communication is Key When Things Go Wrong.
When your business depends on the Internet to function, occasional interruptions are almost inevitable. But whether an outage is caused by hackers, spammers, scammers, or general computer gremlins, it’s important to be transparent. When Facebook went down for about 30 minutes last Friday, the company got the first step of transparency down okay, but fumbled the follow through.

According to CBS News, a Facebook rep said, “We’re aware that some people are currently having trouble accessing Facebook. We’re working to get things back to normal as quickly as possible.” Okay, good. Not on the Facebook blog or anything, but at least acknowledged. Unfortunately, after about 30 minutes of Googling, I’ve been unable to find any follow up explanation from Facebook. Does it matter why it was down? Probably not. But, reasonable or not, people were upset that Facebook was down and it would be a good branding move to explain what happened. Remember this for your own small business brands in the future!

PS – Here’s my favorite reaction tweet:

Under Armour Has The Right Brand Moves
Speaking of branding, let’s take this opportunity to look at a company that recently made some excellent choices that led to a big win for their brand. The fitness apparel company Under Armour has had a strong brand since it first began. One reason for this is that they consistently create strong marketing campaigns that show how well they understand their target audience. The most recent example of this is the now-viral sensation that is their latest advertisement, featuring ballerina soloist Misty Copeland. This brilliant ad shows Under Armour products being used by someone while accomplishing amazing things, and the voiceover content embodies the company’s “I Will” brand statement that has even become a hashtag campaign. All-in-all, if this ad doesn’t make you a) reach for the tissues or b) reach for your gym bag, I worry about you.

Tips For Renting A Small Business Office
There’s nothing more exciting than the time when your small business reaches the tipping point when it can no longer be constrained to your home office and needs to spread its wings. This means you’ve successfully grown your venture, and you’ve managed your finances well. Good job! Now the tough part: finding the right place to hang your shingle. Depending on your city, the commercial rental market can be tough to navigate. To that end, consider some property rental advice that Mashable recently gave to its readers. This article was geared toward residential real estate seekers, but the tips apply to commercial renters just as well. Check out the red flags identified below, and read the full article here.

1. The landlord is hesitant to give you enough contact information.
2. The landlord is evasive about important questions or underplays major problems.
3. The apartment is held together with bobby pins and duct tape.
4. The landlord is willing to take payments in cash or doesn’t actually set up a lease.
5. Current tenants have nothing good to say about their landlord.
6. The deal seems too good to be true.
7. An online search of the landlord or property management company’s name reveals terrible things.

That’s all for this week’s edition!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

One Response

  1. Reply
    Tot Dental
    Aug 05, 2014 - 05:11 AM

    Some very interesting articles.
    I was very surprised for Facebook in which transparency is absent.
    A company must assume their faults and correct them as quickly as possible.
    You always deserve an explanation, do not constitute lack of interest by the user.
    Best regards.

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