Multiple flags

As a small business owner, you’ve worked hard on your web presence: You’ve invested time in testing different site variations, engaging your key influencers, and branding yourself along the way.

But, guess what?  If you stopped there, you might be missing out on up to 50% of potential customers for your online business.

It’s no secret: the world is getting smaller and even small online businesses have to expand internationally to continue to grow and remain competitive.

Did you know Webs is available in 12 languages?

Webs in French | | | | | | | | | |

So, should you break out those Rosetta Stone DVDs you somehow were convinced to buy from that inviting infomercial?

Fortunately you can leave the DVDs in storage: There are a few easy ways you can expand your business internationally without having to learn how to pronounce “Kjøpe produktet mitt i dag!” or “Auf Verkauf, 50% Rabatt!”

1. Add a Translation Widget
Both Google and Bing offer translation widgets that can be added to your site.  Simply add a small snippet of code and the service will automatically translate the content on the page for your international visitors.  It’s hard to find such a powerful site improvement easier than that!


2. Make Sure You Accept Paypal
As I covered about in an earlier blog post, Paypal is still the most popular and well-known way to accept payments online.  Additionally, Paypal can accept payments in 25 different currencies and convert instantly to your native currency for a seamless experience for both you and your customers.

3. Update Your Shipping Platform for International Sales
If your business sells a physical product, make sure to update your shipping platform so it can handle international shipments.  UPS and other large shipping carriers offer these plug-ins for free: helping you estimate shipping costs, print appropriate postage, and comply with import regulations.

Have you tried internationalizing your web presence?

We’d love to hear how you’ve expanded your small business internationally; both the challenges you’ve encountered and the successes you’ve experienced!

About the Author: Alex Mitchell is a Product Manager at Webs focused on Site Optimization, Internationalization, Localization, and all other –ations. Find more from Alex on Google+.

12 Responses

  1. Reply
    city air
    Jun 12, 2014 - 05:24 PM city air Lithuania

  2. Reply
    Jun 13, 2014 - 07:21 PM

    Thats very good 🙂

  3. Reply
    Jun 21, 2014 - 08:32 AM

    But, what’s the process to add a translation widget ?

  4. Reply
    Renee Benzaim
    Jun 21, 2014 - 12:04 PM

    I tried to add Google Translate. Here is my question:


    Paste this code onto your website

    Copy and paste the following code snippets onto every page you want to translate
    Place this meta tag before the closing

    Thank you.

  5. Reply
    Renee Metzler
    Jun 21, 2014 - 12:40 PM

    Language translation is a great idea for reaching more people. I appreciate this practical diy article. Thanks!

  6. Reply
    Jun 21, 2014 - 10:25 PM

    I personally won’t/don’t sell internationally because I don’t trust the shipping — USPS here in the U.S. is iffy enough.

  7. Reply
    Jun 22, 2014 - 04:14 PM

    Hi folks!

    My page exists in 3 versions: German, English and Spanish, the visitor gets the right one depending of his country using – So I make sure you see the content you understand!

    • Reply
      Alex Mitchell
      Jun 23, 2014 - 02:50 PM

      @Anthony, very cool!

  8. Reply
    Jun 23, 2014 - 02:57 PM

    I don’t know how to add the code snippet to add the Google translate.
    How do I do that?

    • Reply
      Sarah Matista
      Jun 27, 2014 - 09:46 AM

      Hi Cecilia,
      Have you submitted a ticket with support? They can tell you what to do next.

  9. Reply
    Alex Mitchell
    Jun 23, 2014 - 03:23 PM

    @Renee you would need to do this in the “Custom HTML” section of your website or any place that you can directly access the HTML code.

    @Anuj you can find more information on Google’s site here:

  10. Reply
    Adegboyega O. Ogunmola
    Apr 22, 2015 - 06:02 AM

    It is frustrating to notice that a website which supports english-speaking people alone is never visible to the whole world. There are many languages which are recognised by international standards and I am happy that is supporting 16 languages.
    I am currently supporting only english-speaking people on my website, but, I hope to optimise my blog and other content to translate into major international-languages.
    I believe my skills and knowledge is truly visible to all visitors when there are facilities to read information in a preferred language.
    I wish to commend the effort of the Webs management for informing their customers of current update and how-to lesson.
    Thank you.

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