Pocari Sweat Lunar Website
The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Will Facebook’s Slingshot App Challenge Snapchat?
In a story published yesterday, Financial Times reported that Facebook might be having another go at the Snapchat crowd. Despite their rebuffed attempts at a Snapchat takeover, Facebook apparently remains interested in the market. According to the article, Facebook is working on a short video messaging app called Slingshot, which could released as early as this month.

For those who might remember Facebook’s stand-alone Poke app (which, let’s face it, probably is not many of you), this is totally new venture. Do you think this new version will be more successful than the recently-removed Poke?

Merriam-Webster Adopts Selfie and Hashtag
There’s no turning back now, folks. The terms “selfie” and “hashtag” have been anointed with that very special mark of legitimacy that is an entry in the Merriam-Webster dictionary. According to Business Insider, the dictionary is adding more than 150 words to the print and online dictionaries. It’s always interesting hear how linguistic experts define ‘new’ words like these, and see how closely (or not!) they mirror our own personal definitions:

definition of selfie


definition of hashtag

Japanese Sports Drink May Make a Lunar Landing
If you’ve every taken a look around your own corner of this blue planet on which we live and thought to yourself ‘man, we’re running out of space in which to litter. We should really look for new places to drop empty soda cans’ you are, apparently, not alone. According to Mashable, Otsuka Pharmaceutical Co., Ltd. will be partnering with startup Astroscale to send a replica of their Pocari Sweat sports drink to the moon.

Apparently the can will contain a powdered form of the sports drink that future astronauts could, for some reason, combine with moon water and drink like some kind of lunar Kool Aid. The can will also contain 120 laser-engraved plates chronicling the dreams of 38,000 kids. If that sounds like something you want to get in on, you can use the company’s messenger app to send your dreams to the moon in October 2015.

lunar dream messenger app

About the Author: Sarah Matista is the resident blogger at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

2 Responses

  1. Reply
    May 20, 2014 - 01:21 PM

    where has my website gone? it’s totally disappeared off the website

    • Reply
      Sarah Matista
      May 20, 2014 - 01:24 PM

      I was able to load your website alright from here. Have you contacted the support team?

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