Vine Website Screenshot

Unless you’ve been in some sort of social media deprivation tank, you have probably seen a Vine, or at least know what it is. While Vine, which came on the scene in early 2013, has enjoyed quite a bit of success with both personal users and brands, it has yet to become as ubiquitous a marketing tool as the company that owns it (Twitter).

Vine is newer than Twitter, sure. But another reason for the slow adoption, specifically among smaller businesses, is the tech intimidation factor. It’s easy enough to download the Twitter app, write a message with a link or a hashtag in fewer than 140 characters, and hit send. But with Vine, busy entrepreneurs might be stymied by the idea that they have to plan a video, figure out how to shoot it, figure out how to share it, etc. But we’re here to tell you that not only is Vine not that hard, it can be incredibly worthwhile.

In a story on Fox Business, Heather Taylor of Ogilvy shares an eye-popping statistic about Vines vs. other types of online video: “Brand Vines are shared four times more than other online vidoes, and five Vines are shared every second on Twitter.” With numbers like that, content marketers and small business owners would be remiss in not making an attempt to adopt Vine into their marketing strategy.

If you’re not sure how to get started creating Vines, check out these 6 simple Vine tips from Twitter. If you have a handle on the basics and you’re looking for some inspiration to jumpstart your creativity, check out the creations below, which were part of Mashable’s recent call for looping Vine submissions (#LoopPerfection):

1. Match Box

2. Launch and Recover 

3. 2D to 3D Cupcake

About the Author: Sarah Matista is the resident blogger at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

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