Image from Kate Spade's Facebook profile
In theory, it sounds like a great idea to have your website coordinate with your Facebook page, doesn’t it? But theory and practice are two different things, and for small business owners who don’t have a graphic designer on call, this might sound like a tall order. That is, unless they’ve tried the newly-revamped Cover Photo Designer from our friends at Pagemodo.  This tool has been making Facebook cover photo creation a snap since 2012, and the update that was released yesterday makes the process and results even better. They’ve added lots of new themes and a whole new design interface that let’s the user add custom shapes, text, and logos to make a totally personalized image. It’s an easy way to create a great looking cover photo if you have limited design skills and no budget (it’s free).

Pagemodo Cover Photo Designer

So now that you’ve got the right tool in hand, how should you use it? Start by taking a look at your current website. Are you happy with it? No sense making a cover photo that matches something you’re not happy with! Once you’re confident in your website design, look at the elements that you could incorporate into your cover photo. Do you have a signature color or pattern? Consistent text or images? You don’t want to make an exact replica, but a coordinated online presence makes your brand look sharp and professional. Another application of this is to focus on a current promotion you might be running. Take Kate Spade for example. Known for a fresh, consistent online presence, Kate Spade does a great job connecting their website, current promotions, and their social profiles. Below is their current website, which features a nod to their “21 Days in Monaco” promotion:

Kate Spade website

Now take a look at their Facebook page, which reflects the colors and imagery of the Monaco theme:

Kate Spade's Facebook Cover Photo

Feeling inspired? Ready to get started? Spend a little time with your website, jot down some ideas, and head over to Pagemodo and check out the new Cover Photo Designer to create your new custom cover photo.

About the Author: Sarah Matista is the resident blogger at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

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