Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions.

Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:

 “Many small businesses shy away from trying Pay Per Click (PPC) advertising because it can be expensive. It could be a costly mistake NOT to try it because you may be missing out on a potential cash cow.”

While the initial investment in online ads might be a little more than you’re used to spending on your marketing, they can be very effective and there’s a pretty good chance of making your money back. The return on investment will be different for every business, of course, but if you’re looking to try something new it might be a great place to start.

Before you dive right in, consider dipping your toe into this SlideShare presentation from our friends at Pagemodo. It provides a great jumping off point with a glossary of terms and a paid promotions checklist.

Give it a try, and let us know how paid promotions work for you business!

About the Author: Sarah Matista is the resident blogger at Webs, where she also manages marketing for Pagemodo – a suite of social marketing tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

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