With January coming to an end, this is when the rubber meets the road for people’s New Year’s Resolutions. While it’s definitely a relief to see the surging crowds at the gym starting to subside, there are some resolutions that are definitely worth hanging onto – like keeping your website fresh.

Statistically, one in three people will give up on their new ventures by the end of this month. If you want to be one of the other two people, read on for some tips regarding your website resolutions. We’re going to look at three areas of websites that can go stale, and how you can keep them fresh.

1. Your Design
It’s smart to check in with current website design trends a few times a year and make sure that your site is not starting to look dated. One way to temper this is to keep a clean, simple look that is more classic than trend-heavy. But some trends are worth participating in if you want to look really modern online. We interviewed Webs’ designer a few months back about some emerging web design trends worth checking out. Some of the most written-about trends right now are flat design (no shadows, no bevels) and full-screen images.

2. Your Content
Even if there haven’t been any major changes to your business or your offerings in the past few months, it’s always a good idea to go in and make some changes or additions to your pages. Not only does it keep your return visitors interested, it signals to Google that your website is current and worthy or being served to searchers. If you have a blog, your content can tell visitors if you haven’t checked in recently right away, because it’s date stamped. Don’t let a two-month-old blog cause visitors to think your business is inactive or disengaged, or make Google start ignoring you.

3. Your Details
This is an area that can make your website look outdated FAST. If visitors want to engage with you and find that your phone number has changed, they will likely lose confidence in your professionalism quickly. Set a reminder for yourself every few months to check in and make sure that your address, phone number, social media links, address, hours, etc. are all current and thorough. Another thing to check here is your visual identity. I’m always surprised to see how many companies will change their logo, fonts, or colors and NOT update their websites. Perhaps they don’t have an easy-to-update website builder…(insert Webs sitebuilder plug here).

Don’t become a statistic (or at least not a sad one) – keep a close eye on these areas of you small business website all year long.

About the Author: Sarah Matista is the resident blogger at Webs, where she also manages marketing for Pagemodo – a suite of social marketing tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

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