When we talk about customer appreciation and customer service, sometimes business-to-business companies feel a little left out. But they shouldn’t! Good customer service is good customer service, even if your customer is another business.

Today’s example site comes from a long-time Webs user whose website shows a commitment to their B2B customers in several ways. Dog Eat Dog, Inc. designs and manufactures custom mobile solutions for catering and retail clients — creating things like catering trailers, food trucks, and kiosks (how cool!). Here’s how Dog Eat Dog shows their customer focus through their website:

1. They highlight their customers’ stories. Instead of just listing their products and services, they use their customers as examples, telling a little about their businesses along the way. This is a great way to lend legitimacy to your business, while at the same time showing how committed you are to the success of the people who choose you for their business needs. They also feature testimonials scattered throughout the site.

2. They provide guarantees. Along the right hand side of the homepage, beside the customer stories, Dog Eat Dog highlights their 1 Year Warranty and their 100% Satisfaction Guarantee. There’s no need to go on and on about the quality of your product and your focus on customers when you offer these kinds of proof-of-quality upfront.

3. They come right out and say it. In the intro paragraph of their ‘about us’ page, they cite their unique approach to customers and their quick turnarounds as ways their show their dedication. The promise to ‘make you think you are their only customer’ right off the bat.

While I must admit, I don’t know much about the competitive market for catering vehicles in Ireland right now, I can imagine that this kind of promise of one-on-one service goes a long way to setting yourself apart from your competitors. We really enjoyed your website, Dog Eat Dog, and keep up the good work!

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Webs. Loves branding, marketing, whales. Get more from Sarah on Webs’ Blog and Google+.

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