We’ve talked before about the benefits of content marketing — the strategy of providing engaging, relevant content for fans, followers, and website visitors to interact with. It’s great for SEO, your brand, and driving traffic to your website and social profiles. Now that you’ve got a content strategy in place, do you know what kinds of things to share in order to make your content go the distance?

The infographic below, provided by WhoIsHostingThis.com, compiles a number of studies to give content creators a clearer idea of what kinds of items are most likely to be shared, what elements to include, and how viewers interact with your content.

A few key findings I’d like to highlight:

– 8 out of 10 people read the headline of a piece, while only 2 out of 10 read the rest. (so make sure you get the most important point across right off the bat!)

– The top 5 emotions evoked by the most virally successful visual content on the web are: amusement, interest, surprise, happiness, and delight.

– People love to talk about themselves. In person, 40% of what we share is self-focused, while online that number goes up to 80%.

The infographic also pulls out content expert Jonah Berger’s 6 key drivers for viral content. You can read more details below, but here they are in a nutshell:

1. Social Currency
2. Triggers
3. Emotion
4. Public Visibility
5. Practical Value
6. Storytelling

Take a closer look at the information below. Then start planning your own content strategy and put together an editorial calendar to help keep you on track!

(click graphic to enlarge)

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Webs. Loves branding, marketing, whales. Get more from Sarah on Webs’ Blog and Google+.

4 Responses

  1. Reply
    Hostgator Voucher
    Aug 25, 2014 - 05:20 AM

    When I originally commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get three emails
    with the same comment. Is there any way you can remove me from
    that service? Thanks a lot!

    • Reply
      Sarah Matista
      Aug 25, 2014 - 11:42 AM

      Hmm…that’s not an admin option on our end. Is there anything at the bottom of the emails you’re receiving that would allow you to opt out?

  2. Reply
    CRD Media
    Jul 09, 2015 - 07:15 AM

    I just thought the nice graphic deserves a comment. Informative, attractive and creative. Anyhow, looking at content shared on these days I think “Practical Value” needs more attention. There are too many fancy content but less useful.

    Thank you,
    CRD Media

    • Reply
      Sarah Matista
      Jul 09, 2015 - 10:31 AM

      Thanks for the comment! Glad you found it useful.

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