As more and more companies – many of them small businesses – enter the marketplace, it’s more important than ever to set yourself apart. One of the most effective and long-lasting ways to do this is by creating a strong and enduring brand for your business.

If there are 25 other wedding photographers working in your area, how will you make sure that clients choose you over your competitors? By creating a brand that helps people really understand how your business aligns with their own values and associations.

Check out the infographic below to learn what elements you need to get started, the items you’ll use when creating your identity, and how to help your brand stand the test of time.

[click the image to enlarge]

Want more branding tips? Check out the articles below:

What Is a Brand, Anyway?
Creating a Small Business Identity Suite
Your Brand, Inspired By You
Building Your Brand Through Philanthropy
How To Build (And Not Break) Your Brand on Social Media

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Webs. Loves branding, marketing, whales. Get more from Sarah on Webs’ Blog and Google+.


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