We recently talked about the importance of maintaining consistency across all of your branding elements — but do you know what physical items you need to brand your business?
Below you’ll find 7 pieces of an identity suite that any small business owner should consider preparing before opening their doors (real or figurative). If you’ve already opened up shop, it’s never too late to re-brand and get your identity items together. Depending on your business or industry, some of the items below might not be necessary, but some of them are an absolute must for any business.
1. A Business Card
No business owner should ever be without a stack of business cards. There’s no worse feeling than having a serendipitous meeting with a stranger who could be the perfect client and realizing you have nothing to hand them to remember you by. You can certainly try telling them your web or email address, but the chances they’ll remember until they get to a computer are slim. Also, an attractive and professional business card is a great way to make a solid first impression for your business.
This is especially important for a business model that involves delivering printed quotes or invoices. If a potential client has requested a quote form you, you’re on the verge of winning their business. Seal the deal with high quality, well-designed letterhead that says something about your professionalism and your brand. For invoicing, it can be helpful for people who receive a lot of invoices to make yours stand out, and it’s an easy way to make sure the client has your name and address — no excuses for a late payment!
3. Custom Envelopes or Address Labels
If the quote you send on your stylish stationery makes a great first impression, sending it in a custom branded envelope is a chance for a great pre-first impression.
4. Your Website
This is not traditionally thought of as part of an identity suite (usually refers to printed products), but we’re also talking about branding opportunities here. And there’s no better place to reinforce your brand than on the website that all of your printed materials will point potential clients to.
5. Appointment Reminders and Postcards
When you have an opportunity to communicate with a client or potential customer, take it! And make sure to reinforce your brand in their mind when you do. Things like appointment reminders or “We haven’t seen you in awhile!” notices are a great way to stay top-of-mind and continue to build your brand in the process.
6. Custom CD Labels or Branded Folders
Sometimes it really is all in the delivery. This is a great item photographers to consider. A professional CD label with your name, contact information, and logo can be a priceless marketing tool down the road when they can’t remember your name to recommend you to a friend. Likewise for a consultant or other professional who delivers a report or other printed materials.
Okay, everyone loves stickers. But they can be useful for more than just fun. If you ship a product, deliver something in a folder, or use a folded brochure as a sales tool, consider sealing it with a custom sticker to reinforce your branding.