Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products from our friends at Vistaprint. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today.

Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers?

5 Benefits of Using Promotional Products:

1. Increased brand recognition.
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.

2. Mass outreach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!

3. Alternative business card.
While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!

4. Tactile.
When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, put an appointment reminder on the back of your business card, as customers will want to keep that around to remember when they have to come back. If you run a bar, think about handing out free bottle openers or koozies.

5. Powerful marketing platform.
What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your small business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!

Read the full article on the Vistaprint blog. 

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Webs. Loves branding, marketing, whales. Get more from Sarah on Webs’ Blog and Google+.


36 Responses

  1. Reply
    Akaash Prasad
    May 23, 2013 - 02:46 AM

    The promotional products is really necessary for the growth of any business.The 5 benefits discussed above are the most important points mentioned in the article.Great work Sarah! Thanks for posting!

  2. Reply
    Promotional Items China
    May 23, 2013 - 11:57 AM

    Using promotional gift is very good way to promote business.

  3. Reply
    Jun 10, 2013 - 11:39 PM

    Hello, I check your blogs on a regular basis. Your writing style is awesome,
    keep doing what you’re doing!

  4. Reply
    Jun 17, 2013 - 06:52 PM

    This is such a great article, I do not think many people are aware of the power of promotional products, especially for small businesses. I specifically appreciated how your broke this article into subcategories to emphasis the many benefits.

  5. Reply
    Jun 18, 2013 - 11:42 AM

    Great article! I think some people underestimate how important brand recognition is when it comes to promotional items. You might not directly get a customer right away, but the fact that they’re aware of you can go a long way!

  6. Reply
    Jul 22, 2013 - 04:42 PM

    Great post! Getting that brand recognition is important for any company and promotional products are a great way to create impressions which will lead to future sales.

  7. Reply
    Articles Promotionnels Montréal
    Sep 20, 2013 - 10:22 AM

    The most amazing benefit is you can do branding of your business with limited cost without going personally from places to places because your product do the promotion of your business.

  8. Reply
    Marketing Products
    Mar 14, 2014 - 08:41 AM

    Great article! I think some people underestimate how important brand recognition is when it comes to promotional items. You might not directly get a customer right away, but the fact that they’re aware of you can go a long way!

  9. Reply
    Apr 19, 2014 - 10:29 AM

    Indeed, using the right corporate gifts is very important for marketing success. Investing is promotional product is certainly one best way to increase your brand visibility.

  10. Reply
    Promotional Calendars
    Jun 06, 2014 - 12:57 AM

    @ Sarah Matista : Really nice article for getting benefits of promotional products for small business. There are many ways to promote your company brands and Products. Promotional Calendars is also one of the right way to get your brand name in public view.

  11. Reply
    The Global Concepts Group, Inc.
    Jul 23, 2014 - 01:44 AM

    Very valid reasons for any company to use promotional products. It’s beneficial to success in all industries.

  12. Reply
    C. A. S
    Nov 07, 2014 - 11:03 AM

    These are all very vital to promo marketing! Another good thing about promotional products is that with SO many different types of items that you can get customized, you can make a very unique and unforgettable statement. People will definitely remember your company/brand when its printed on something that makes a lasting impression on them.

  13. Reply
    John Carry
    Dec 15, 2014 - 01:57 AM

    Agree with that promo prodcuts is vey impotant in marketing regarding small business.

  14. Reply
    Carl Carlsson
    May 05, 2015 - 03:21 AM

    Hi very well said, i am impressed with points explained above. The only way to get your business recognized in market crowds are promo products. They distinguish your brand and attract more audience. Thanks and keep posting.

  15. Reply
    May 26, 2015 - 01:49 PM

    Yeah its true. you can also that promotional products are highly effective way of marketing. you can easily create brand awareness with using this marketing strategy.

  16. Reply
    Kevin Q.
    May 27, 2015 - 09:46 AM

    Good points! As a small business owner, I did benefit a lot in last years by promotional product marketing.

  17. Reply
    Promotional Blog
    May 28, 2015 - 01:35 AM

    Hi Sarah,

    Interesting post….



  18. Reply
    Hit Promotional products
    Jun 13, 2015 - 10:05 AM

    Agreed. Promotional products will help in brand recognition and get new customers with low cost. it is highly effective marketing strategy.

  19. Reply
    Aug 17, 2015 - 08:35 AM

    Nice Article !! well designed.
    thank you for information.

  20. Reply
    Aug 21, 2015 - 07:00 AM

    Meaningfull benifical information is given in this article. Lots of thing about promotional gifts that minor but very important things got clear by reading this article . Really great article.

  21. Reply
    Al Garrett
    Oct 13, 2015 - 08:52 AM

    Thank you Sarah for your useful information. Promotional products definitely builds up a mass outreach with low cost. Products can reach everywhere establishing your brand value.

  22. Reply
    Cheryl Smith
    Nov 30, 2015 - 02:32 PM

    I agree that promotional products can be a different type of business card. If I am ever at a tradeshow, I would much rather get something tangible rather than a business card. That way, it helps me remember the company more. Plus, who doesn’t like a free mug!

  23. Reply
    Feb 24, 2016 - 12:48 AM

    I am absolutely agreed with information you people have given above in your blog..

    The nature of promotional merchandise means that you don’t need to spend massive amounts on advertising, since the promotional gifts you give to customers will do most of the legwork for you. Giving out promotional items will help to reflect your professionalism and generosity, further boosting the reputation of your company.

    Nice blog and nice tips..thankeww @sarah !!

    keep posting..

  24. Reply
    Rockford Johnson
    Jul 22, 2016 - 02:55 PM

    Great post! I learned a lot about promotional products by reading this article. I really like how you explained that “Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.” I have never had my own business before but I can imagine how helpful a sign can be when it comes to promoting your company and product.

  25. Reply
    April Cook
    Aug 10, 2016 - 03:37 PM

    I love the idea of using promotional items as a type of business card. A unique item would be a lot more memorable than a simple card. What information would you recommend making sure is printed on the items?

  26. Reply
    Aug 21, 2016 - 03:02 PM

    Great article! I definitely agree with your points regarding the benefits of promotional products. I will have to start thinking about what items I can give out, too.

  27. Reply
    Aaron Martin
    Aug 22, 2016 - 02:23 AM

    Great work done by Sarah! Thanks for posting! The 5 benefits discussed above are the most important points mentioned in the article. The Promotional Products is really necessary for the growth of any business.

  28. Reply
    Recognition Express
    Aug 23, 2016 - 07:00 AM

    I have been looking for this kind of list where I can get some fresh ideas of promotional products. Thank for sharing. I am sure those blogs will help a lot.

  29. Reply
    Troy Cameron
    Oct 12, 2016 - 05:28 AM

    Hi, yes it is true that promo products are become important part of brand marketing specially for the new businesses.

  30. Reply
    Grant B
    Nov 04, 2016 - 06:43 PM

    I like the alternative business card idea

  31. Reply
    Zequek Estrada
    Jan 10, 2017 - 10:11 AM

    Sarah, these are some awesome benefits. I like promotional items that are practical, like a water bottle. My favorite idea mentioned was giving a USB instead of a business card.

  32. Reply
    Formcor Promotional Products
    Jan 18, 2017 - 04:44 AM

    Great points. Promotional gifts are kept for a long period of time and this helps with branding. I’m in the business of selling promotional products. Great to see some advocacy.

  33. Reply
    Jakob Boman
    Feb 22, 2017 - 06:00 AM

    Great content ages like fine wine!
    It is still spot on.
    It deserves to be included in my next link round up.

  34. Reply
    Mar 14, 2017 - 02:17 PM

    I think the article makes a good point that promotional business items can help increase brand recognition. As a target audience or consumer, I can see how having your brand on business on something that is used everyday could provide a valuable marketing strategy. I’ve read too that if your promotional items are free it creates an even stronger positive reinforcement about your company.

  35. Reply
    Max Jones
    Apr 03, 2017 - 04:09 PM

    I really think that promotional products are a neat idea. I think when you have something around with a logo or business on it, even better something you can use consistently, you’re going to think about that business first. If I was ever in charge of marketing, I would definitely look at promotional products.


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