This week’s Webs user example site comes to us all the way from Zambia!
Some websites offer splashy products that are easy to photography and are universally exciting to people browsing the web. For the owners of these websites, making a visually appealing website that people will want to browse is a snap (especially when you have a snazzy drag-and-drop sitebuilder…)
For Mutwile Enterprises, the situation is a little different. In their own words, Mutwile is a group of companies involved in the “infrastructure development, fluid/ lubricant handling equipment, and logistics sectors of the Zambian economy.”
Necessary? Yes. Very important work? Absolutely. Bringing in site visitors in droves? Probably not. So, we’d like to tip our hat to Mutwile for making an engaging, attractive website that is appealing for visitors and provides a lot of insight into an industry that most people probably know nothing about.
Sometimes the best test of a website manager is how well they do when the content of the site is really specialized and doesn’t have that broad appeal. This is where Mutwile shines.
First, they created a dynamic, colorful header that reinforces their logo and branding. Next, there is clear navigation that really stands out and offers lots of options for getting around. Mutwile also uses lots of images to create visual interest and give visitors a better idea of what they’re talking about.
Another great way this site keeps visitors engaged is how much information is available about the group. Not only is there a requisite “About Us” page, they also share their corporate strategy and guiding values. This kind of transparency really keeps people interested in learning more about who you are and what you do.
So cheers to Mutwile Enterprises on a job well done. Keep it up!