There was a time not too long ago when people thought of blogs and websites as two distinctly different things. The purpose of a website was to promote products and services and provide static information. A blog was a type of website that featured articles or journal-like entries that people would bookmark or subscribe to and read periodically.

Today, websites and blogs have a much closer relationship, and frequently occupy the same space. A blog has become an invaluable tool for driving traffic, and therefore has become a permanent fixture of an increasing number of small business websites.

And while many small business owners are aware of the growing popularity of website blogs, they are unsure how to approach their own, and how exactly they would benefit from the effort of maintaining it.

Why should I add a blog to my website?
There are 3 main reasons to host a blog on your site. They are, in some order of importance:

Search optimization. Even if you only have time to post to your blog once a month, that is still more often than you might otherwise go in and make updates to your website. Search engines like Google give preference to sites that are updated frequently and have new content each time they are ‘crawled’. So having a dynamic website can really help you rank more highly, and be seen by more web users. Another way your blog helps your search ranking is by giving you a reason to have lots of keyword rich content relating to your business or industry on your site, with phrases that people who you’d like to reach will be searching for.

External links. When you put helpful, unique and relevant content up on your blog, it’s likely that other people in your space will find it, and possibly share and link to it. This can be customers who are sharing your content with friends on social media, or industry experts who refer to you on their own blogs and websites. Not only does this expand your chance of social discovery (reaching a larger audience through amplification and virality), it can also be a great boost for your search ranking. Google views your site as more relevant when other sites link to it — especially sites that have lots of credibility. So when credible sources link to your site, it’s like their vouching for you to search engines.

Customer engagement. A somewhat more romantic reason to maintain a blog is to engage in an ongoing relationship with your current and potential customers. Transparency is one of the most influential characteristics a business can have. Allowing visitors ‘behind-the-scenes’ access to your industry, and a glimpse of your personality, is a great way to set yourself apart from the competition and inspire loyalty.

So, are you ready to start blogging yet? The good news is that as blogging has become more and more common, it’s become progressively easier to add a blog to your site. If you’re a Webs user, you simply have to add the free Blog app to your site, adjust a couple of preferences and you’re ready to start blogging.

A few key things to keep in mind when you get started:

– Don’t be promotional, be helpful and informative. Post about things that your potential clients would find useful and relevant.

– Integrate seamlessly with social media. Use tools like ShareThis to make it super easy for readers to share your content.

– Post regularly. Even if time is limited, try to post at least once a month. Once a week would be better, but do whatever you can realistically maintain.

– Be sure to allow commenting. A blog is much more effective when it functions as a conversation. Feel free to moderate comments before they post to your site, but if you choose this feature, make sure you check your comments often and don’t let them get stale.

From our How To Make A Website series:

How A Blog Can Make Your Small Business Website a Success
Five Commandments For A Great Contact Page
How To Make A Great Website Homepage
Dos and Don’ts of User-Friendly Website Navigation
How To Make A Website: Breaking Down The Pieces
Prepare Yourself: What You Need to Start a Website
Checklist: 10 Steps to a Successful Business Website in 2013
Building a Website: Do It Yourself or Hire A Pro?

20 Responses

  1. Reply
    Alugar casa
    Jan 27, 2013 - 10:14 PM

    This really is a good tip. I’ve tried it on some of my websites, and it works quite well.

  2. Reply
    Taswir Haider
    Feb 04, 2013 - 12:07 PM

    Amazing tips ! I will try it my websites and hope it works very well.Thanks for sharing it.

  3. Reply
    Web Design Company
    Feb 07, 2013 - 01:49 AM

    Really Nice Tips.. Thanks for Sharing..

  4. Reply
    Feb 08, 2013 - 07:45 AM

    Really great article. Thanks. Time to start my blog!

  5. Reply
    Feb 18, 2013 - 03:33 AM

    This is the only time I’ve been to your site. Thanks for sharing more information.

  6. Reply
    Apr 01, 2013 - 03:23 AM

    great article & best tips will surely follow !!!

  7. Reply
    Sarkari Naukri
    Jun 20, 2013 - 07:52 AM

    Nice Post.
    Realy great tips for small business website to come up.

  8. Reply
    Real Estate Market Tips
    Jul 19, 2013 - 12:01 PM

    Thanks for ones marvelous posting! I quite enjoyed reading it, you might be
    a great author. I will always bookmark your blog and will often
    come back sometime soon. I want to encourage you to continue your
    great job, have a nice weekend!

  9. Reply
    Steve V
    Aug 31, 2013 - 12:05 PM

    Yes I agree a blog is an excellent way to bring in new leads for a small business. Posting good articles and posting often is the key!

  10. Reply
    Jun 19, 2014 - 02:15 AM

    Hey, what an awesome idea! Now it’s not just and awesome website, it’s got an awesome idea in it too!


  11. Reply
    Jun 21, 2014 - 04:50 PM

    Great article, I see very constructive

  12. Reply
    Lazlo Mortimer
    Dec 30, 2014 - 06:29 PM

    ” Google give preference to sites that are updated frequently and have no content each time they are ‘crawled’. ”

    Shouldn’t that be NEW content?

    • Reply
      Sarah Matista
      Jan 02, 2015 - 02:54 PM

      Right you are! Thanks for the edit.

  13. Reply
    Cancer Public Speaker Association
    May 08, 2015 - 08:40 AM

    Thank you a bunch for sharing this with all of us you actually know
    what you are talking about! Bookmarked. Please also seek advice from my site =).
    We could have a link change agreement among us

  14. Reply
    Mar 11, 2016 - 05:15 AM

    Hello! This post could not be written any better! Reading
    this post reminds me of my good old room mate!He always kept talking bout this.
    I will forward this post to him. Pretty sure he
    will have a good read. Thanks for sharing!

    • Reply
      Julie Chomiak
      Mar 29, 2016 - 11:38 AM

      We’re so glad you enjoyed the post. Please do share our articles!

  15. Reply
    Content Mantra
    Apr 06, 2016 - 04:47 AM

    Yes we agree with you and i am sure this post is very helpful to everyone. Because blog is a great way to get new users for your website but blog should be informative and useful for users not to promotional.

    Really nice tips!

  16. Reply
    Suraj Soni
    Jun 28, 2016 - 05:22 AM

    This is completely true, we are having a blog for our small business site and its giving us fair amount of global traffic

  17. Reply
    Aug 02, 2016 - 03:03 AM

    Yes. Agree with this information. Blog is really very helpful in SEO, marketing or any of the related field, as it helps an online business achieving the success.

  18. Reply
    Nov 18, 2016 - 10:17 PM

    I am just starting my small online business and I really want to make this big in the future. Also, I was adviced to engage into blog site commenting so that I can generate more earnings. Reading this post makes me more motivated to do so and likewise be able to compete globally. Thanks for this post. I learned a lot.

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