It’s Wednesday afternoon, which means it’s time to look at another great example site built by a Webs user!

This week we’re looking at Neville Hopwood Photography. There are lots of great things about Neville’s site; from big, beautiful images to clean navigation and layout. What we want to focus on today is his use of logos on the About page.

There are a few good ways to toot your own horn on your website and lend a little more credibility to your services. You can showcase actual customer testimonials, you can supply a list of all your satisfied customers, and — perhaps most visually impactful — you can show the logos of all the big names who’ve hired you in the past.

While a list of famous clients can certainly impress visitors, nothing lends credibility to your brand like big, splashy logos that people will recognize right away. Seeing “Emirates” on a client roster is impressive, but seeing that logo — and all of brand values that come with it — associate with your website is a very effective choice.

One word of caution: most clients, if they really were happy with your work, will have no problem with you using their logo in this way. However, when dealing with big brands who have a lot invested in their image, it’s always best to ask before employing their logo.

How do you show your small business website’s visitors that you’re the real deal? Testimonials, ratings, client lists, logos? Tell us about it in the comments!

8 Responses

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