So, you’ve decided to take that entrepreneurial spirit and your big idea and start your own business. Congratulations!

You’ve got a plan, you’ve made the commitment, and you’re ready to become the next household name. But before you can do that, you’ll need that one missing piece: the name part.

Now, maybe you’re among the lucky few whose business name came naturally like a bolt from the blue – but maybe not. For a lot of new businesses, the naming process can be one of the hardest parts. Not only will it be on your letterhead, business card, and web address in perpetuity, it will also have implications for all the future branding decisions you will make.

In order to help you get started, we’re reaching back into the archives to retrieve a popular infographic all about selecting the perfect name. It shows some good ice breaking techniques for how to starting coming with – and eliminating – ideas right away.

Good luck, and let us know what you come up with!

More posts in this Setting Up Your Business series:
9 Strategies for Starting an Online Business on a Budget
Branding Your Small Business with a Tagline
Identify Your Small Business’ Target Audience in 3 Steps
Designing a Small Business Logo 101


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