Every successful company has something that sets their product or service apart from the competition. The reason that customers choose that brand instead of all the other options. The way you tell the world about that enduring quality is called your Unique Selling Proposition (USP).

Not sure what your USP should be? The infographic below can help you figure it out with a few questions and some real world examples.

Leave us a comment! We’d love to hear what you’ve come up with.

More from this branding series:
Finding Your Company’s Tone of Voice
Color, Character, Communication: How to Reinforce Your Brand Online
How To Protect Your Brand With a Trademark

3 Responses

  1. Reply
    Clay K
    Jun 28, 2013 - 01:00 PM

    We found quality information here! We shall implement it on our website!

  2. Reply
    Odesola A. Oluwatobi
    Dec 07, 2014 - 11:00 AM

    Thanks. It’s really been comforting reading through your articles and gleaning useful information from them

  3. Reply
    Mar 28, 2015 - 07:00 PM

    Awesome information I will totally implement it

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