When you are walking into a building for the first time, you automatically begin to think about your feelings about the establishment. Websites work in the same way, when visitors come to your site they are formulating an impression of you or your organization. In order to land a strong impression your website has to display a sense of pizzazz and style that can keep visitors interested in the main content of your website. This week’s Example Site Wednesday belongs to Scarab Pictures, a delightful website made by an artistically intuitive freelance photographer named Claire. Claire has created a website that not only showcases her talents, but does it in a way that is very innovational and original.

“I’ll make an image out of anything, everything can be beautiful if you look at it a little differently.”
– Claire

Claire has created a website that not only showcases her talents, but does it in a way that is very innovational and original.

The homepage message is clear and direct to the overall purpose of the website. The navigational links are personal and positioned neatly. The ‘About Me’ and ‘Contact Me’ links have been changed to ‘Who I Am’ and ‘Write To Me’ to not only stand out, but place a personal touch to the website. Doing so helps to invite users to explore. The ‘Links’ page extends external links to her colleagues within her profession; this is a great way to establish a back linking relationship that can help your site receive more hits. The color scheme for her website sets a calm and serene atmosphere that openly welcomes you into further navigating through her website.  If you take a look at her blog, you can see that Claire keeps her blog relevant and with each post Claire uproots a deeper beauty of life.

Personality is very important in not only making your website stand out, but in establishing a personal relationship with visitors.

Tips to help add/showcase personality to your website:

  • Passage- Try to improve the passage, in which a visitor navigates throughout your website, you do not want a homepage that pulls users into too many directions. Offer a clear message of your purpose and lead them to the next destination of your site.
  • Supporting Cast- Backgrounds for your site are not meant to be the highlight of your website. Try to make sure your background does not distract visitors and take them away from the main content of your site. A good background sets the mood for your site and makes sure your visitors eyes are easily directed to the main content of your website.
  • Revise Other Web Content– Looking at other competing websites is a good method of gauging your website’s creativity level. Give your competitors an honest creativity review; figure out ways you can customize your website to be different from your competitors.
  • Storytelling- Try to compose your web content on your pages like a story, like all stories there is a beginning, middle and end. Make sure that the beginning draws your visitors in, the middle effectively covers your main objective and your end has a clear ‘Call to Action’ message.
  • Atmosphere- Build a good atmosphere so first time website visitors can experience an amazing first impression when they enter your site. There are certain elements that can help you build a good atmosphere such as, text font, colors, organization and unique content. Think of a great atmosphere that runs parallel to you or your organization, a good atmosphere can increase the time a user stays on your site.

The blueprint to becoming creative is to be yourself, whether you own a business, group or own a website for personal reasons. There is no better determining factor of creativity than uniqueness, so do not be afraid to do what it takes to stand out.

Until Wednesday rolls around again,


8 Responses

  1. Reply
    M Clarke
    Mar 08, 2012 - 01:03 PM

    Firstly, Thank you for the website and tutoring. Luckily for me, Claire and myself are of the same profession and I’m a newby to site building but she’s done is just marvelous. I agree with you about her originality, it does carry a unique freshness. I think Claire has done well with the tools from WEBS.COM. I’ve tried several other website builders but I think WEBS.COM is definately the best one to make my website site profitable as quickly as I can. . I like the precise tutoring, options, support portal that help me when I’m stuck, I appreciate that. Since jobs and money are scarce this will be my only income so it’s not a question of do or die, ITS JUST DO. . . MAKE IT WORK.

    M. Clarke

  2. Reply
    Mar 08, 2012 - 07:51 PM

    Lovely website, check out http://www.rappinglive.com for a website built from a 15 year old!

    • Reply
      Mar 13, 2012 - 10:01 AM


  3. Reply
    Mar 09, 2012 - 11:06 AM

    I love it soo much
    It’s interesting .. I wish if I’d make my website interesting to the visitors too,
    I hope if someone can creat a sample for Arabic users , my friends ask me all the time about Arabic theams and templates i.e samples with arabic icons

    I hope you understand my opinion
    thanks for all

  4. Reply
    Exclusive Giveaways
    Mar 09, 2012 - 06:43 PM
  5. Reply
    Mar 17, 2012 - 02:02 AM

    give me desiging idea

  6. Reply
    Apr 24, 2012 - 06:29 AM

    Nice site,however I feel like the site that I have created using webs.com and many other free webs tools is an amazing professional site and one I am proud of. I am diligent about collecting and earning web credits and was able to upgrade features which was an added plus.

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