This week’s Example Site Wednesday comes from a beautiful website dedicated to selling adorable duct tape bows to raise money for a cancer charity foundation, Bows for Hope. This website provides an excellent example of how a simplistic homepage can help you capitalize on your unique web traffic.

“Everything should be made as simple as possible, but not one bit simpler.”

-Albert Einstein

Bows For Hope is an organization started by Lauren Chelenza, a 13 year old, who was diagnosed with Osteosarcoma (bone cancer) in 2009. She sells bows made of duct tape that come in many creative designs for $1.50, and all proceeds are donated to the Mattie Miracle Cancer Foundation. Lauren first started out selling her bows in school, and to date she has raised thousands of dollars for her cause.

Within seconds of visiting Bows For Hope, you are greeted with an warm angelic design that directs you to the main content of the site. The content is straight forward and allows visitors to comprehend the objective of the site instantly. Right below the main paragraph is a ‘Call to Action’ message that is a personal statement directly from the founder of the site. The navigational links are placed on the left side of the site, and the links are precise and easy to read.

Whether you have an e-commerce or personal site, it is very important to improve the visitor experience of your site. Here are some reasons why a SIMPLER site will improve website usability:

  • Accessibility: Think about the visitors who come to your site who may be using a special tool or program to view your site. There will be users who may have trouble seeing, or maybe blind and they utilize a tool to read aloud your site. A simple design will make it easier for your site to be accessible by anyone.
  • Speed: Having fewer things to load makes your site much faster, and we all know how important page loading is in the overall user experience.
  • Improved Navigation: Make sure that your menu is easily accessible and well organized; users should be able to effectively find exactly which page they are looking for without opening unnecessary links. Try to place navigational links either as the top header or on the left side of your site, those are the first places where users look. Make sure the links are in order by most popular to least popular, and that they are easy to understand.
  • Clear Message: Users come to your websites for a purpose, and if they cannot meet their objective in a reasonable amount of time they will leave. Your homepage needs to have a direct message that tells your users they will meet their objectives on your site. It may be beneficial to ask a question about your website or company and answer it with a clear short paragraph. If a user has to analyze a confusing homepage to find out the clear message, more than likely they will be gone within the first 10 seconds of coming to your site.
  • Mobile Access: A simpler design means that Smartphones will be able to access your full site features.

Lauren has been given a second chance at life and takes great pride in knowing that she has generated thousands of dollars for the Mattie Miracle Cancer Foundation, an organization that is near and dear to her heart. We invite you to view her website and check out her beautiful bows and learn more about her story.

Until Next Wednesday,


9 Responses

  1. Reply
    Plumber Shenley
    Feb 29, 2012 - 04:52 PM

    Useful information. Fortunate me I discovered your web site by accident, and I’m stunned why this twist of fate didn’t happened in advance! I bookmarked it.

  2. Reply
    Mar 01, 2012 - 09:39 AM

    its my own site

  3. Reply
    ian jackson
    Mar 01, 2012 - 12:25 PM

    7 Surefire Ways To Increase Your Traffic Starting Yesterday

    Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

    So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

    If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

    Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

    To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

    1) Invest in good advertising with search engines

    Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

    You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

    2) Exchange or Trade Links with other sites

    With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

    3) Use Viral Marketing

    Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

    4) Search and use proper keywords or keyword phrases for your sites content

    Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

    5) Write Articles that can lead traffic to your site

    Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

    6) Join forums and form online communities

    Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

    7) Lastly, Offer newsletters.

    If many people know what you
    are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

  4. Reply
    Mar 01, 2012 - 05:04 PM

    A fantastic site and the Webs store works well for the donation for bows. What’s more is that this site goes off to a really great cause. Great job 🙂

  5. Reply
    Exclusive Giveaways
    Mar 03, 2012 - 12:15 AM
  6. Reply
    Mar 04, 2012 - 09:04 AM

    Guys what do you think about these sites — & . I used Webs to build these sites . Please comment .

  7. Reply
    Mar 05, 2012 - 02:25 PM


  8. Reply
    physicians list
    Mar 19, 2012 - 03:48 AM

    thank you for sharing this. I’ve been doing research on improving my website and you have made the important things handy for me.

  9. Reply
    Holly Cynth Lamadrid
    Mar 28, 2012 - 02:19 AM

    How did you put the background image?

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