How to market/promote your new website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads.  Like any great business resource your website won’t work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.

5 Tips for Marketing Your Website:

1. Get Visible

Optimizing your site is the best way of letting search engines know what you are all about, and the best way to get them to send you relevant traffic which means more customers.

What is website optimization? It is the process of designing your website pages to show up high in search engine results.  The key to a successful optimization is to be specific. For example, if your business is Betty’s Yummy Bakery and you sell the best Vegan Cupcakes in town, you want to optimize around vegan and cupcake related keywords, not generic terms such as Betty’s Yummy Bakery.  Remember, there may be a lot of yummy bakeries in town, but yours is the only one with vegan deliciousness.

The more you use keywords to target the exact products or services you offer, the more you will stand out from the crowd of other websites and that is how to start attracting new customers.

2. Get Listed

Submit your site to search engines. This can be a tedious and time-consuming process, but you only need to do it once. If you are pressed for time, and who isn’t, there are a number of free search engine submission tools that will help get the job done. There are also paid services, but most of the time you can get what you need from a good free service. Just make sure all the major search engines (Google, Bing, Yahoo) are included.

To get started, you can learn how to submit your site to search engines here: Getting your Website in Search Engines

3. Get Found

More people are searching for location based searches and are even launching their search from sites such as Google Maps. If you have a physical location, it is imperative that you show up in local search to get more customers. Add images of both the outside and inside of your store. Make sure that you post your hours and a link to your website. The more information you provide, the easier you make it for customers to find you. If you are a service provider, have a mobile business or work at home, you can define your service area and hide your physical address. That way, your business will come up in the results for searches in your service area.

4. Get Reviewed

Customers make purchasing decisions in the blink of an eye, and often do so based on what other customers have to say about your business or service. Ask your best customers to review your business online. Respond quickly and professionally to any negative reviews or problems posted by customers. You may have a great reputation in the community; however, you need to build that reputation online as well to attract new customers.

One way to get reviewed is by making sure your website is listed on sites such as Yelp, Angie’s List and similar sites for your niche business. Also, don’t forget to provide a simple way for your clients to leave testimonials directly on your website by adding the Testimonials App.

5. Get Seen

YouTube is the second largest search engine in the world and it can be a great way to attract new customers. Executed properly, YouTube offers a great opportunity to let your business stand out from the crowd by creating videos dedicated to the products/services you offer. Quick tip: your video needs to reflect your business and what is unique about it. Video is an opportunity to showcase what you know or highlight the special properties of the product or service you are selling.

Finding new customers can be easier than you think, especially  if you do everything you can to promote your small business and make it easy for the customers to find you.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

21 Responses

  1. Reply
    duru jude
    Nov 01, 2011 - 11:54 AM

    nice tips ……………

  2. Reply
    Nov 01, 2011 - 02:48 PM

    when i hear about free web i was very happy to register i discovered is the way i can mark money.

  3. Reply
    James @ CyberNetTV
    Nov 01, 2011 - 06:16 PM

    Awesome website tips there! 🙂

  4. Reply
    Nov 01, 2011 - 06:58 PM

    You guys need to stop only focusing on sites that sell stuff.
    There’s plenty of other sites created with you guys that don’t sell products.
    Start upgrading the apps (videos, forums, blog, etc.)
    That will get them noticed.

    • Reply
      Nov 02, 2011 - 01:00 PM

      @Dom: You are 100% correct. We have a lot of amazing websites that have been built to provide various services. Check out a non-profit website that we are showcasing this week.

  5. Reply
    Arshad ali
    Nov 02, 2011 - 05:54 AM

    how to publish my website .

  6. Reply
    gmA9inebyoona Ronald
    Nov 02, 2011 - 07:13 AM

    Am student of computer science who likes web design and am so much interested in it,so when my lecturer told me about the free web hosting ,l was happy and l took a step in connecting myself to it.

  7. Reply
    Nov 02, 2011 - 08:58 AM

    Guys thank you 4 giving us such a free website that is easy to build.

  8. Reply
    Nov 02, 2011 - 02:09 PM

    Thanks for such an amazing bulk of tips … thumbs up!

  9. Reply
    Nov 03, 2011 - 12:02 AM

    You guys have got it right. Easy to use and quick results.

  10. Reply
    Nov 03, 2011 - 02:14 PM

    Some very good tips here. I am in the process of rethinking and will be using some of them soon. Take a look at us and let us know your opinion please. Mick

  11. Reply
    health info you need
    Nov 03, 2011 - 08:08 PM

    Getting traffic to your site is even more important when your business is based online such as affiliate marketing. Under such circumstances traffic is like blood, your business can’t survive without it.

  12. Reply
    [email protected]
    Nov 04, 2011 - 10:46 AM

    very nice marketing tips Lrina.5 points are very nice.great share 🙂

  13. Reply
    Nov 06, 2011 - 11:16 AM

    hi dear Friends plz join me for my website plz check this

  14. Reply
    Nov 08, 2011 - 11:00 AM

    Good tips. Awesome website too.

  15. Reply
    Nov 11, 2011 - 03:51 PM

    Great tips for business-related sites. But what about other sites?:/

    • Reply
      Nov 11, 2011 - 06:18 PM

      @McSwagger: What type of a website do you run? We can put together a list of tips for it.

  16. Reply
    search engine optimizers
    Jul 18, 2012 - 11:47 AM

    Hey there just wanted to give you a quick heads up and let you
    know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

    • Reply
      Jul 18, 2012 - 01:45 PM

      Don’t hesitate to contact our support team directly if you are still having trouble loading images.

  17. Reply
    fort wayne yellow pages
    Aug 17, 2014 - 10:33 PM

    Decide on a tracking mechanism for each offer you send out so you can analyze your response.

    It offers all the activities to promote the solution in a directory.
    As time goes on, word-of-mouth marketing will do some of your work for you, but when you’re starting out, you will find yourself spending more time on your marketing

  18. Reply
    Nicolas Cassidy
    Feb 26, 2016 - 01:43 PM

    In an era where search engines are extremely important, it only makes sense to focus on these major search engines and letting the populous know about your wonderful store or service. This article explains exactly that and in great detail. If you’re interested in this, our company did some research on our own. Check it out and let us know what you think!

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