Photography websites are a unique because the main content on the website consists of mostly images, rather than text. If you are running a photography website, here are some key elements you should incorporate into your website to make your photographs stand out.
A popular trend in photography websites nowadays is minimalism. This aspect is key, since your website should ultimately highlight, rather than detract, from your pictures. Not only should your layout be clean and simplistic, but so should your color scheme. Using a dark background, especially black, will increase the appearance of contrast in your photographs. Employing the theme of minimalism in all aspects of your site will be sure to keep the focus on your art, rather than the website. Check out the Webs template titled “Darkroom,” which was designed specifically for the needs of photographers.
One of the key features for any photographer’s website is a portfolio. The portfolio should highlight your best work, displaying both your technical and compositional skills. For help in choosing photographs for your portfolio, consult fellow photographers, friends, family, and even clients. You should divide your portfolio into subsections, each one representing a different theme, such as Weddings, Senior Portraits, or Sports. Have each subsection on a different page, and nest each of these pages under “Portfolio” in your drop down menu. Be sure not to place too many images on one page, as this may overwhelm the visitor. Remember, the intention of a portfolio is to show off your best works, so make sure to choose exactly that, only the best. If you need assistance creating a visually appealing photo gallery, use the Photo Galley App, that can help you streamline displaying your images into albums and even automatically starts a slideshow whenever someone views your album.
As an artist, you want to protect your creative property. One of the best ways to do this as a photographer is to watermark your images. It is advisable that you simply include your studio’s name in the bottom right or left hand corner. While splashing the watermark across the entirety of the image ensures greater protection, it will also greatly detract from its aesthetic appeal. To find out how to watermark your images on Webs, check out this video on how to protect your images via watermark.
Another key element that photographer’s should include on their websites is a contact form. Remember some clients might feel more comfortable if you are the one that reaches out to them. Thus you should not only provide your own contact information to potential clients, but also collect theirs. Some of the fields that are highly recommended for your contact form include the following:
- Email & Phone
- Event Type
- Hours & Date of the Event
- Extra Comments
By obtaining information about the nature of service requests, you can sort through and pick and choose the ones that you would most like to do. This is far more efficient than wasting time in contacting them to receive the details, only to find that you have a conflict or are not interested. You can create forms using the Webs form generator or by installing the ContactMe app.
Depending on the nature of the photography you provide, including a web store could be highly beneficial. If you run a service-based photography studio, your clients who want to order extra prints can do so directly through the internet. If your photography is more product-based, this will allow you to direct clients who are interested in purchasing your artwork to your website. Simplifying the purchasing process will lead to higher sales.
A great way to get your photographs out there and to gain a following is to use a blog. Write about interesting photo shoots you’ve been on. Include a few of the images you took, and be sure to link them to the entirety of the gallery. Include personal touches, such as how you met the subjects or what you thought of the location. You can also blog about the technique that you use in photography or provide tips to others.
Websites are a great way to promote your photography business. Including these key elements will be sure to increase traffic to your site, and thus increase the number of sales and bookings. Be sure to promote your website and your company through social media sites. If you already have a Facebook fan page for your business, don’t forget to add colorful welcome page to showcase your talents. You can create one without any coding using Pagemodo.
You can also check out how to improve your website in ways that are not directly directed towards photography sites in our other how to/tips posts.