How to build a successful blog. Part 2: CONTENT

Content is the highlight of a blog. It’s the reason why people visit your site and why they keep coming back. Therefore it’s important to have consistency in both the quality of your content and the frequency in which you post. Here are a few tips for creating attractive content:

  1. Create value with your content. This is just another fancy way of saying, “Make sure your content is interesting!” All of your posts should give readers a reason for reading; whether you are informing the audience, showing them your opinion on a topic, or just being entertaining, all of your content should give your readers something back. *Remember to keep all content relevant to your main site topic as well!
  2. Make sure you post frequently! It’s important that you update your blog on regular basis to give site visitors reason to come back to your site. If you only update your blog once a month, or even twice a month, a visitor can get tired of waiting for your next post or even forget about your blog before you get a chance to seal them in as a regular site visitor. There is not magic number when it comes to how often you should post new content, since it depends on the audience of your site and the topic you choose to write about. Aim to update your blog at least once or twice a week. That said, remember that quality is more important than quantity, and so taking a couple of days off between posts can help you write a better post in the long run.
  3. Make sure your content is readable. Writing a blog is much different than writing a book or paper.  Online readers have shorter attention spans and more specific wants. First things first: make sure your blog is readable. Don’t pick colors for fonts that will strain the visitor’s eyes or else they won’t bother at all. Next, make sure that your writing is easy to read. This means short paragraphs, using lists or bullet points, bolding or underlining important text, and keeping enough white space in between lines and words. Avoid typing up huge walls of text! Include images where appropriate to give readers something to look at.

Don’t be discouraged when you work hard on a post and no one pays attention to it. Growing a blog takes time, and although no one may appreciate it now, once you grow bigger people will look through your older posts and will see your hard work!

Take today to work on your design and with our next post, we will discuss blog networking.

To learn more about ways you can build a successful blog, view the next 2 parts of this series.

  1. Part 3 – Design
  2. Part 4 – Networking

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

27 Responses

  1. Reply
    Mar 29, 2011 - 10:54 AM

    Great tips. Might I make a suggestion though. I have found that a lot of people do nto like the webs commenting system. They liek when they can plug in their own website to mrket as well. How do I go about doing this?

    Also, is it possible to get Disqus as the commenting system for a site?

  2. Reply
    Mar 29, 2011 - 05:23 PM

    Thanks webs for all this info. Can’t wait for the other blogs 🙂

  3. Reply
    Tormented Angel8
    Mar 29, 2011 - 10:18 PM

    I put spaces between my paragraphs when I write a blog post, but after I publish it the spaces are gone. It didn’t do this before. How can I fix this?

    • Reply
      the Webs Team
      Mar 30, 2011 - 09:45 AM

      @Tormented Angel8: To be sure that your paragraph spaces show up you can manually add a line page break between your paragraphs using the HTML button and entering

  4. Reply
    U WANT
    Mar 30, 2011 - 03:49 AM

    Webs great suggestions ,and i have a blog site,i try to update it whenever i got time,becasue if i don’t than i can not get through the line of great bloogers!

  5. Reply
    Mar 30, 2011 - 03:49 AM

    Couldn’t have said it better myself. I really do like you blog apps, and I’ve just discovered how to let members start their own blog!!!, on my website!!!, watch this space!! Great stuff webs!!

  6. Reply
    Val Fox
    Mar 30, 2011 - 12:49 PM

    I am also having difficulty with visitors who want to post comments. This is affecting my numbers, for sure. Any suggestions? Thanks! p.s. Good tips.

  7. Reply
    Tormented Angel8
    Mar 30, 2011 - 01:30 PM

    I didn’t have to do that before, but thanks this will help alot.

  8. Reply
    Tormented Angel8
    Mar 30, 2011 - 01:52 PM

    Ok so I tried out what you suggested and it still didn’t work. 🙁

    • Reply
      the Webs Team
      Mar 30, 2011 - 03:34 PM

      @Tormented Angel8: IT sounds like you might have some type of bug that is site specific. Please provide all information to our support team so they can help trouble shoot it for you.

  9. Reply
    Mar 30, 2011 - 03:21 PM

    This post was very informative and to the point!

    CHECK OUT MY WEBSITE; up & coming record label from Boston, MA

  10. Reply
    Mar 30, 2011 - 04:32 PM

    ive just started a blog and that really help so PEOPLE COME TO MY BLOG!!! its about anyhting you come up with the topic! i do all sorts! (but nothing innapropriate)

  11. Reply
    Tormented Angel8
    Mar 30, 2011 - 09:52 PM

    I’ll try that. Thank you for all your help.

  12. Reply
    Dianne Turner/Sabrillian
    Mar 31, 2011 - 05:46 AM

    Thanks for this blog post. The tips really help 🙂
    My blog doesn’t get that much attention yet, but hopefully it will. I seem to blog about anything that comes to mind 😛

  13. Reply
    Green Girl
    Apr 01, 2011 - 08:01 PM

    Thanks! I’m just starting a blog and this will help. My site is all about going green. Check it out:

  14. Reply
    Apr 02, 2011 - 09:06 AM

    My SIte is HTML.Please Give Me Idea Convert to Easy Bulder Mode

    • Reply
      the Webs Team
      Apr 04, 2011 - 10:32 AM

      @Suffa: You will need to contact our support team regarding this question.

  15. Reply
    Kirk Waidell
    Apr 02, 2011 - 10:34 AM

    Great post, I’ve found that 3 blogs a week have been great at driving trffic to my site, and make sure you announce on fb and twitter every time you post a new entry.

  16. Reply
    Eric Matthews
    Apr 02, 2011 - 06:45 PM

    How do change my to

  17. Reply
    MAKE Waves
    Apr 03, 2011 - 11:09 PM

    the tips are extremely useful and will be undoubtably used by us at

    -the MAKE Waves team

  18. Reply
    Apr 05, 2011 - 07:31 PM

    Great tips!! I used them for my hunger games website! it doesnt have a whole lot of attention at the moment but i had my friend post it on facebook and hopefully with your tips and some links it will catch on! thanks so much

  19. Reply
    Apr 09, 2011 - 05:09 PM

    Great tips. I have the spacing weirdness too on my blog but if I double space while doing the blog post it comes out single spaced when I post it for some reason. Now there’s just the mystery of why the right time shows up in the sitebuilder and shows Eastern time when you go to the blog online.

  20. Reply
    Biju Subhash
    Apr 21, 2011 - 02:49 AM

    Thank you for the tips

  21. Reply
    Sell House Quickly
    Apr 25, 2011 - 11:51 AM

    Content draws them in and keeps them coming back. Content is king keep it fresh.

  22. Reply
    May 31, 2011 - 05:45 PM

    It’s a great tip, thank you. I finally got the idea now how to create a positive blog. I had posted my first blog a month ago and at the same time I felt like there is something wrong with my step.

    Currently, I am busy updating and editing my other sections of my site. Once completed, I will get back to my blog section and I will delete my existing first blog and create a new blog with the help of this new tip and other useful tips from that I have read and understood. Thank you again

    To all site owners, since we are considered as the ‘new family’, I sincerely and happily suggest that we support each other by exchanging site visits and exchanging views and feedback so as to improve our websites’ image and performance.

    Lets start the ‘family’ visits now; come on board to my website at

    Hope to meet you guys soon. I’ll be always waiting for you, my ‘family’ visitors at “HOME”!


    Sincerely, Mohd.

  23. Reply
    Anuradha Chavda
    Sep 09, 2011 - 07:13 PM

    If I upload the photograph on my blog, the photo is too huge in size. What should I do to minimise it’s size? Again, I am not able to leave a space between two paragraphs. Can you please fix this and suggest me what should I do?

Leave a Comment


Layout Style

Header Style

Accent Color