How to build a successful blog. Part 1: TOPIC

Thinking about beginning a blog, but don’t know where to start? Or do you already have a blog that isn’t doing as well as you wish it was?

There is an endless wealth of information on the internet about how to build a successful blog, but it’s a tedious job going through it all and figuring out where to start, which tips apply to you, and whether or not the “tricks” will actually work.

Don’t worry, though, because Webs is here to help! You can add a blog app to your Webs site with a single click (choose “Blog” in the App Store). A blog’s role on your website is to be the place where you share your thoughts, news, and updates.

Secondly, we did the research for you and boiled down all of that information into 4 basic components to a successful blog: topic, design, content, and networking.

Without further ado, let’s delve a bit deeper into each component to help you make sense of the wonderful world of blogging.


The topic is arguably the most important component of a blog. It is not only the core of what your blog will be about, but it also influences all of the other components. Here are some helpful tips for choosing a theme or topic:

    1. Choose a topic you are passionate about.

It’s important to pick a topic that you know a lot about and you have strong feelings or opinions about. Not only does this make for more interesting posts, but it also makes it easier to write in the long run since you will be writing a lot on the topic.

  1. Choose a specific topic. It’s easier to start off small than trying to compete with larger blogs. Build yourself a small–but loyal and strong–base before thinking big. For example, if you are thinking about making a blog about arts and crafts, you may want to start off with a smaller subset of arts and crafts, like knitting or, even better, knitting children’s clothes.
  2. Watch out for fads. You might want to think twice about starting a blog about the latest band or TV show. The popularity of these topics may be fleeting and people may forget about it all together. Make sure your topic has staying power. If you still want to post about a trend or fad you noticed, try writing your blog post from a new angle to get the attention it deserves.

Take today to think of an awesome topic and tomorrow we will move on to the next component on what it takes to build a successful blog.

Happy Thinking!

To learn more about ways you can build a successful blog, view the next 3 parts of this series.

  1. Part 2 – Content
  2. Part 3 – Design
  3. Part 4 – Networking

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

27 Responses

  1. Meemeh Livinus
    Mar 28, 2011 - 02:20 PM

    How can i build a standard Blog,

    • the Webs Team
      Mar 28, 2011 - 03:22 PM

      @Meemeh: What do you mean by “Standard”?

  2. anime kida
    Mar 28, 2011 - 03:14 PM

    blogs about anime alwasy have a great audience, if you wana do a good blog, why not make it about that.

  3. Axel
    Mar 28, 2011 - 04:02 PM

    This post was very informative and to the point!

  4. Teams of kingjoway
    Mar 28, 2011 - 04:05 PM

    hey how can build a blogs for our website

    • the Webs Team
      Mar 29, 2011 - 10:27 AM

      @Kingjoway: You can add a blog app to your site via the Webs App store. You can find it through your control panel.

      @PlusChat: Great suggestion!

  5. PlusChat
    Mar 28, 2011 - 06:14 PM

    Thanks Webs for posting this. It really got me thinking. Can’t wait for the other posts. I have an Idea. Make an example blog, like the example website.

  6. dsh
    Mar 28, 2011 - 06:34 PM

    Actually, just making a blog about anime is usually the absolute WRONG way to go. I’ve seen countless sites with a homepage for music, a blog about anime, an arcade of random games, videos about political issues in India and kid’s shows in China, and a good 12 other pages about other unrelated stuff.

    A far better choice is to pick a reason for having your site in the first place and building a theme around it. So, say, if you make a site about medicine or quantum theory, leave the Shakira videos, arcade, and anime blog OFF your site and blog about the theme you’ve chosen.

  7. mikekit
    Mar 28, 2011 - 08:04 PM

    Really wanna thank webs for their assistance in online lessons. please keep it up.

  8. Tormented Angel8
    Mar 28, 2011 - 11:13 PM

    My website is a blog site on various topics. I don’t like to just stick to one when I can have input on various subjects.

  9. kat
    Mar 29, 2011 - 03:49 AM

    This is very useful information, and very wise, because blogs are slow to get started. I’ve started very small with my blogs, and slowly they are starting to build. Just be patient, it takes time, especially when you are a new site going out into the big, big world!

  10. U WANT
    Mar 30, 2011 - 03:47 AM

    I just suggest a blog in which you can enjoy writing an dpeoples can enjoy reading !

  11. patton
    Mar 30, 2011 - 07:05 AM

    Can u help me?please and i can give u a acounnt on my cool website. and this is cooooooooooooooooooooooooooooooooool…… its AMASING ……… its BETTER THAN THAT…… i mean this website and i neeeeed help with my website and account.

    • the Webs Team
      Mar 30, 2011 - 09:47 AM

      @Patton: If you need help, please visit our support portal:

  12. Terms of Kingjoway
    Mar 30, 2011 - 09:58 AM

    Thank you, @ WEBS TEAMS from

  13. RockstarSpy
    Mar 30, 2011 - 10:52 PM

    We’ve been using the blog app as our News Page and it’s how most of our visitors find us. It works an absolute treat, the search engines pick up the latest posts very quickly and I’ve got to say that RockstarSpy would only be half the site it is without it.

  14. RockstarSpy
    Mar 30, 2011 - 10:54 PM

    Oh, also – Is it possible Webs could make it possible for users to have 2 seperate blog apps so we can have both a Latest News Page & a Blog?

  15. Zoekmachine
    Apr 01, 2011 - 07:25 AM

    My special thanks to the web team for their support. Thanks again.

  16. mani
    Apr 08, 2011 - 05:46 AM

    i am already create how to building my website at first step?

  17. Holly Parish
    Apr 14, 2011 - 08:59 PM

    Okay well im using html only mode and i love it. but i dont get how to give people the choice of posting comments. or just looking at one blog post by itself. If anyone could help me that’d be awesome. Please And Thank You. Bless Your Heart.

  18. Holly Parish
    Apr 14, 2011 - 09:01 PM

    I also wanna know if its possible to install coppermine gallery?

  19. Ed
    May 09, 2011 - 05:58 PM

    Great content and looking forward to more updates here for my blogsite, which im currently improving.

    Comments are always welcome….

    Ed 🙂

  20. mark
    May 23, 2011 - 06:25 PM

    Thanks webs,for all the time and effort you put in to helping us with our sites, I think picking a passionate topic to write about gives good reading, and if the content is boring or without real substance no one is going to read it so it make sense. I like rockstarspy comment about there blog page is used as a newsletter, as search engines pick up the updates. Good idea

  21. Byl Butler
    May 24, 2011 - 02:34 PM

    This comment is intended for a reality check for some of the posts. It has no intentions of degrading anyone. However, from reading more than a few posts, from “bloggers”, or site owners… I am curious enough to ask: ” do you guys write your own blogs, or do you have someone who spells well, and has correct grammar to write them… OR better yet, does anyone take the time to read what they wrote, before publishing it? Bad spelling is really a part of any story that will turn a reader off. Maybe the typos here were made as a result of speed typing. Even so, there should be care in posting for any public eyes to read. It takes a few seconds to proofread, edit or get someone else to do such tasks. How have the bloggers rated with all the “mis-spelled” words, and incorrect grammar, is another question. If they are doing well, then perhaps it’s (not ITS) time to hire an additional staff person. Just “blogFood” to chew on. Come on now, take heed without me having to address “attitude checks” in a future post. Thanks for listening and considering. Byl [Bill] Butler

  22. kelvin ogbonna
    Jun 27, 2011 - 03:48 AM

    how do i add my blog on my website?

    • the Webs Team
      Jun 27, 2011 - 09:21 AM

      @Kelvin: All you have to do is install the blog app.

  23. AKOS
    Dec 17, 2011 - 03:26 PM

    how can i make a blog


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