Example Site Wednesday: Style-Kicks

Our favorite day of the week is here again, and we are ready to deliver the goods. This week our example site, ‘Style-Kicks’, brings out the shoe-a-holic in guys. ‘Style-Kicks’ is a great example of a simple site that just does things right.

Right off the bat, ‘Style-Kicks’ has a simple home page that catches the eye and tells visitors what they are about. Combine that with the simple navigation bar and this site is just begging to be browsed. Other important features that Style-Kicks use include:

  • Prominent Contact Information for easy customer support
  • About us page to answer frequently asked questions about the company or the product
  • Gallery and Videos to display products more in depth

One thing that Style-Kicks does very well is have a “call-to-action” for visitors. This is something that many website owners often overlook. It is important to let visitors know what you want them to do once coming to your site. For Style-Kicks, for example, the goal of their site is to sell shoes, so right on their front page (as well as on their store page) they write in bright pink letters about a sale, urging visitors to check out their products and purchase them.

What is a call-to-action?

Call to action is a combination of words that urge the site visitor to take a specific action. Here are some examples: “Call Now”, “Click Here”, “Act Today”.

How to test if it’s working? / Do I have a clear call to action on my site?

There are lots of scientific ways for you to measure if certain wording is working on your site. The simplest, is to run a quick test. Grab someone that hasn’t seen your homepage in a while and inquire about what’s the first thing they notice when looking on your website. If they point out the call to action, you know you are doing a great job getting the main point across.

What can you do to make your call to action stand out?

Testing is the name of the game. There is no magic formula, what works for one website might not work for another, that’s why you should always be testing.

  • Test wording you choose
  • Test appearance –  changing fonts, background images, buttons
  • Test placement — top of the page, middle, sidebars

That’s it for this week’s Example Site Wednesday! We’re always anxious to see what Webs users are creating with our site builder, so leave a comment below and you’ll be considered for future Example Site Wednesdays!

43 Responses

  1. Reply
    Brandon Laskowski
    Oct 06, 2010 - 01:26 PM

    too bad what they are selling is fake, bootleg, counterfeit, illegal merchandise. Louie Vuitton shoes for $54.99? Yeah right…..the real pairs sold for $700.

    • Reply
      the Webs Team
      Oct 06, 2010 - 01:46 PM

      @Brandon: I believe the site sells replicas.

  2. Reply
    God's Regeneration
    Oct 06, 2010 - 01:46 PM

    Hello Webs Team,
    We believe God’s Regeneration should be featured. We believe this because God’s Regeneration uses a vast amount of Webs.com tools to the best of there capabilities. We even have a custom domain name. God’s Regeneration is a Christian Social network. We have built a custom template to match our needs and continue to update the content regularly. We hope you choose God’s Regeneration for the next featured site.

    God Bless,
    The God’s Regeneration Team

  3. Reply
    Oct 06, 2010 - 01:49 PM

    @Brandon and @TheWebsTeam,
    Here is a paragraph from their “About Us” page that talks about their quality.

    StyleKicks is a U.S.-Based seller of the highest quality reproduction of designer shoes on the market. Tired of ordering shoes and receiving terrible quality fakes from china and even worse customer service? Our products not only display 100% quality, they come with incredible help and customer service. You will not find a single other merchant in the world that delivers the quality that we do. Should you ever have any questions in regards to our site or our products, please contact our sales department at [email protected].

    From what I read I am determining they are not fakes, but who knows.

  4. Reply
    Oct 06, 2010 - 03:29 PM

    well…..I could say I’m Ronald McDonald and own Toys R Us but that doesn’t make it true. Of course they aren’t going to say “We sell fake shoes”. Replica is a fancier less negative synonym for counterfeit. Their whole plan is to be deceitful to customers. You could possibly consider it a replica if it had a brand name and was essentially the same construction….but the shoes clearly say “Louis Vuitton” on them……its just like fake LV purses, fake Nike shoes…even fake Apple and other electronics.

    I’m just trying to point out a fact that you are promoting a business that is illegal. I don’t think you would knowingly promote an illegal business. Just next time take a couple more minutes to research. I don’t think Webs would want to build a reputation for being a platform for counterfeit and illegal businesses to run.

    • Reply
      the Webs Team
      Oct 06, 2010 - 03:50 PM

      @Brandon: Thank you for the suggestion.

  5. Reply
    Oct 06, 2010 - 03:33 PM

    So far, only merchandise sale websites have been featured on Website Wednesdays. I don’t find this fair, as other sites perform the abilities to not be meant to trade, but entertain viewers with content and not getting much back exept for popularity, credit points, and rank.

    If you don’t believe me, goto http://www.goodevilrs.webs.com, as it it meant to entertain, not as much for any money gains. $0.00 should be the goal of people that don’t want to cheat people. I don’t mind sales, but merchandise sale sites aren’t always going to be the best. There will be entertainment, yadayad, just something people don’t look online JUST so that they can buy it with or without publicacy.

    For anyone reading this, please: If you make sales and make products due to your web, take it seriously. People have sold things like iPads for cents nowadays.

  6. Reply
    Oct 06, 2010 - 04:41 PM

    No replicas, not fakes! At Cues For A Cure all our products are legit. Plus some of the proceeds go for a good cause. How about taking a look at us for next wednesday.


  7. Reply
    Oct 06, 2010 - 05:52 PM

    Hi im new to webs.com and am not sure how to get people to my site. Reguardless please visit my site: aspiringfashiondesigner and check out my designs. Make sure to comment!Please come!

  8. Reply
    Oct 06, 2010 - 08:52 PM

    Can you make my site the next example site? become a member http://www.hockeybaseballtalk.webs.com

  9. Reply
    Hotel Manager
    Oct 06, 2010 - 09:17 PM

    Cool starts, welcome to the webs club…


  10. Reply
    Oct 06, 2010 - 10:03 PM

    Halopredator – totally agree.

  11. Reply
    Oct 06, 2010 - 10:06 PM

    I would like to enter the for website of the week.

  12. Reply
    mohammad khubaib
    Oct 07, 2010 - 04:24 AM

    plzzzzzzzz webs i request u to put my site on the coming Wednesday its http://www.vmkgames.webs.com

  13. Reply
    Oct 07, 2010 - 12:37 PM

    Outstanind concept , but site colore is too black to navigate properly.

  14. Reply
    Oct 07, 2010 - 12:49 PM

    Hi, can you please have my website featured on for next week. We currently have 85 members.

  15. Reply
    Oct 07, 2010 - 03:37 PM

    i wish we were an example site!

  16. Reply
    Oct 07, 2010 - 04:43 PM

    it would be cool if our site was an example site!

  17. Reply
    Spam Book
    Oct 07, 2010 - 04:44 PM

    cool example site!

  18. Reply
    sydney cabbie
    Oct 07, 2010 - 04:58 PM

    i am loving my webs.com site and business is awesome.
    if you want to get your site out there highly reccomend google adwords

    im ranked with and average 4.8 in google searches for maxi taxi and i only spend $10 per day my returns on this investment are insane.

    thanks webs and ve upgraded to the premium thingy and its going great

    i reccomend you to all my friends who are not in the taxi business hehe

    andy the cabbie

  19. Reply
    Oct 07, 2010 - 05:27 PM

    hi… this is the best of year…. this is likes nayan…
    i thinks you also like……ok

  20. Reply
    Oct 07, 2010 - 07:33 PM

    Please consider my site! It is not a traditional site – I am not trying to sell anything. My site is a genalogy site and I am providing vital records and family photos to fellow genealogists who have ties to the Woodcock Valley area in Huntingdon County, PA.

  21. Reply
    Oct 07, 2010 - 11:25 PM

    I would like to know what template the sites are using. It would be helpful if you want to duplicate something cool!

  22. Reply
    Derwyn Ravello
    Oct 07, 2010 - 11:56 PM

    I would love to know how they created their header, it looks very unique with the letter design

  23. Reply
    Oct 08, 2010 - 11:12 AM

    there was always a geek for every genius… and this must be his favourite place to stay!!!

  24. Reply
    A duck lover
    Oct 08, 2010 - 11:44 AM

    i really love the header and would appreciate if http://www.ducksonskates.webs.com were to get a look in on this Example site wednesdays. Many a plee has been ignored and tossed into the bin. Ducksonskates is not the sort of push-over website that will let you get away with throwing it in the bin. It’s just not like that. But yet again i am sure you will not acknowledge this note, asking for a light in dark times. Please, please, please bring ducks on skates out of the shadows

    Hoping you realise my existence


  25. Reply
    Phil Fann
    Oct 08, 2010 - 04:35 PM

    please check this site out – especially if u r a phillies phan. This site is all about da phils!

  26. Reply
    Oct 08, 2010 - 06:17 PM

    I totally agree with you. I don’t get why they have this against non-merchandise sites and entertainment sites. They also seem to only have sites with custom domains for example sites, maybe to get more people to buy domains. I can’t figure out how to quote posts, so that’s is why it’s like this.

  27. Reply
    Oct 09, 2010 - 10:14 AM

    these are ok .. but niice.

  28. Reply
    Luke Tynan
    Oct 09, 2010 - 04:04 PM

    hey check out my custom logo design site


  29. Reply
    Oct 10, 2010 - 06:34 AM

    really love the header and would appreciate if http://www.ducksonskates.webs.com were to get a look in on this Example site wednesdays. Many a plee has been ignored and tossed into the bin. Ducksonskates is not the sort of push-over website that will let you get away with throwing it in the bin. It’s just not like that. But yet again i am sure you will not acknowledge this note, asking for a light in dark times. Please, please, please bring ducks on skates out of the shadow

  30. Reply
    True Life
    Oct 10, 2010 - 12:33 PM

    There is no magic wan, you’re gonna need more than a wednessday feature to be successful on the web. Put your own work in and promote every day, You must be the lifes blood to your own site.

    True Life

  31. Reply
    Oct 11, 2010 - 04:25 PM

    I agree with 1st poster Brandon Laskowski. Be careful especially in Europa.

    It’s from Louis Vuitton official website: The sale of imitation bags, etc. is a serious offense whose revenue funds criminal organisations at the expense of consumers, companies and governments… Louis Vuitton recently awarded $32.4 million in damages in lawsuit against web host of sites that sell counterfeit merchandise.

    And recently the French Customs burnt 20’000 fake LV handbags in Cannes.

  32. Reply
    Oct 11, 2010 - 09:35 PM

    True Life is right -= there is no magic wand.
    For information sites that have no commerce at all you need to do a lot of leg work not just finger work.
    First you have to make sure your site has enough info to make it worth while for people to even want to bother looking there.
    then you have to keep adding info to keep bring people back to your site for what ever info it is you provide.
    I am an info site for a park. I have had to do tons of info blitzes to get our website out to the people who I am attracting. I would love to be featured here but truthfully it would not benifit me in any way. There is a very very very tiny population of people on webs who are looking for the info I provide.
    I have spread the word about our site through multiple forums realated to our sport. Through free advertizing in magazines related to our sport.
    Through word of mouth
    Through email blitzes sent out by governing bodies related to our sport.
    Do we get tons of traffic – no – but we get all the people in our area who need it and everyone knows that we exisit. As our park becomes more popular our website becomes even more popular. We are thrilled with the number of hits that we do get on our site cause when we compare it to the number of sports people in our area our precentage is amazing.
    That is our goal.
    You need to set realistic ones.
    World attraction is of no benifit to us so why would I spend my time trying to attract those people?
    Even though It bothers me that Webs only features commerce sites on their Wednesday Site days they are really the only ones who benifit from it. IT is a huge bost of free advertizing – no other way to say it.
    Info sites and gaming sites that dont sell anything need to have a big reason to want to be featured on here.
    I love looking at other sites to see what they are doing but …………… most so far have just offered me ideas of what not to do – sorry.
    MY evening ranting.

  33. Reply
    DJ Ash
    Oct 12, 2010 - 02:34 AM

    The Bet Sri lankan Hip Hop DJ

  34. Reply
    [email protected]
    Oct 12, 2010 - 06:18 AM

    Sure would love to see my site featured on a Wednesday and would appreciate comments on how to improve it. Thanks!

  35. Reply
    Oct 12, 2010 - 09:27 AM

    hey those kicks rock im with u man xoxo u can post on my wall @ karissabieberluver.webs.com

  36. Reply
    Oct 12, 2010 - 10:36 AM

    Please consider our site for the feature! thanks

  37. Reply
    M. Matthews
    Oct 13, 2010 - 08:29 AM

    Hey Webs, I haven’t given up!!! Please please please feature my site here! I’m starting to wonder though, if you guys won’t feature sites with ads on them. Ads on websites can be a great way to increase your revenue. ‘Cmon Webs, check-out my site!!!


    Need money for college? Learn an amazing way to WIN SCHOLARSHIPS!!!!


  38. Reply
    Michael Pugh
    Oct 13, 2010 - 09:13 PM

    I’m into helping people with a great deal of info online about generating attractive web designs and business app connections through some major affiliate networks, so the contact app is perfect for my website. I would like to thank the webs staff for allowing such a fantastic tool to be added to the collection of awesome applications.

  39. Reply
    Oct 17, 2010 - 03:53 PM

    were to eat good restruant called woodies famous burgurs and fries humbs up

  40. Reply
    Feb 16, 2011 - 05:56 PM

    please use my website we are known by 2legit101 and for more info search 2legit101 or 2legit-im so fly and this is our new website

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