According to a recent Census of Actively Licensed Physicians, there are currently 878,194 physicians practicing in more than 145 different specialties of medicine and surgery in the United States. Needless to say, if you’re a medical doctor, you have competition.
Given the amount of competition, how do you stand out?
A recent analysis of 300 doctors with the highest patient-satisfaction ratings in Boston, Denver and Portland found that 69% of the physicians have websites, but only 33% of those doctors’ sites provided more than an online biography or general practice information.
What does this mean for you?
Though you have quite a bit of competition, the above stats tell us that when it comes to marketing, the majority of your competitors don’t know their right hand from their left hand when it comes to marketing. This means that your practice has the opportunity to do things the right way and gain the lion’s share of new patients.
Here are some marketing tips for attracting new patients to your medical practice:
- Social Media: Use Generously–Lather, Rinse, Repeat. Social media connects users with people and brands they love. As a business it’s your job to continuously engage existing and prospective patients. Finding mutual interests, sharing content (e.g. photos, videos, websites, etc.), discussing newsworthy events or being helpful are great ways to get people talking.
- Go Local, Get Leads – Online marketing is awesome, but let’s not forget about local marketing opportunities available to you. If you’re not already a member, consider joining your local area Chamber of Commerce and other groups related to your industry. They often provide advertising opportunities to members who may need your services.
- Customer Review websites – 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact. If your medical office practice is not already listed and reviewed on Yelp, Google+ Local or Angie’s List, you risk prospective patients finding the reviews of your competition and selecting them as their physician.
No clue where to begin? If you lack design, coding, technical skills, or all of the above, Webs Sitebuilder has an easy to use, drag-and-drop user interface that makes building a professional website simple.
From the blog:
- Sometimes More Is More: Getting The Most From Online Reviews
- Something Old, Something New: Balancing Your Marketing Mix
- 5 Tips for Driving Traffic To Your Website With Facebook