When it comes to small businesses, marketing solutions are rarely one-size-fits-all. Marketing tips for the corner bakery rarely overlap with the best advice for independent contractors. Different small business types most often benefit from customized marketing tactics that fit their industry.
Depending on the type of business you run, different options may work best in your multi-channel approach. For example, while a dental office might do well in a visual medium like Facebook, a restaurant might get better response from tweeting their daily specials to bring customers in. There’s always going to be a little trial and error involved, but there are definitely some benchmarks that can help get you started in the right direction. Check out the articles below and see where you fit in.