Marketing has come a long way from the days of advertising executives getting together around a table and discussing what they want to say about various products and services. In recent years, marketing has seen a real sea change. While the marketers of yesterday were focused on broadcasting a chosen message, today’s marketers have learned that the most effective way to reach an audience is to get to know them and draw them in by addressing their needs.
This has coincided with an explosion of options for reaching customers – from social media to online videos to mobile – resulting in the trend toward true multi-channel marketing. All of these advancements make it important to have a clear marketing plan in place for your small business. This will include clearly defined goals, thoughtful strategies like SEO optimization, and specific tactics like blogging. Not sure where to start? Check out the articles below.